The Partner Channel Magazine Archives:

Underdog Marketing

When you’re under siege – a place many resellers find themselves in this off-the-cliff economy – you’ll find advice at every turn about what you should and should not do with your marketing dollars, what works and doesn’t work in recessionary times, and more. Much of it is very good and useful, to be sure […]

Selling Your Way into a Tough Buying Environment

It’s no secret: the economy is tight all across the country. People buying software are more cautious than ever before. As I visit with Partners around the nation, I hear a lot of  prospect responses: “Not sure; still looking around; in a holding pattern;” and so on and so on. Well, as salespeople, we need […]

Day Two of Convergence!

Jane and The Partner Marketing Group team are finishing up day two of the Convergence Expo right…now! It’s been a great two days, meeting customers and Partners! If you are at Convergence and would like a copy of The List: Handbook or The Partner Channel Magazine (or would just like to stop by and say […]

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