The Partner Channel Magazine Archives:

The Missing X Factor in Technology Marketing

Story by Michelle Etherton When you’re marketing technology, especially in a B2B model, you’ve got plenty of messaging that shows how your product/service/company helps businesses succeed. If you’re one step further in your marketing, you’re also able to say how your product/service/company helps different roles and personas within the business succeed. That’s all fine and […]

Don’t Be Led By Your Culture

Story by Pam Mcgee Research will tell you that if leaders don’t lead culture, it will lead them. Culture exists whether you want to focus on it or not as a leader. One leader in a major hospital said, “Our culture is fine; it’s the numbers we need to address.” Another leader in a non-profit […]

The one about culture

The Partner Channel Magazine Fall 2017 issue is ready for download and company culture is the theme. But what is company culture exactly and why does it really matter? It may be more important than you think and if you haven’t thought about it until now, there’s no better time to read this issue of […]

Summer is here!

And so is the summer 2017 issue of The Partner Channel Magazine,  all about finding the right fit! Read this issue of the magazine for tips on finding the “one” in seven steps, developing killer case studies, more baby goats (yes, baby goats),  finding your ZOG, determining the right cultural fit, and so much more! Now […]

Dynasource: The Value of Connections

  I’ll admit it. The first time I heard “Dynasource” come up in a session, I thought the presenter was saying “Dinosaurs”. She was speaking quickly, and I was a little tired, so hearing “Dinosaurs” had me wondering if it A) was a new R&D naming convention, B) I’d finally lost it, or C) it […]

Fine-Tuning Partnerships the Smart Way

Story by Shann McGrail and Diana Kreklow From spring cleaning to spring planting to spring training, the season represents fresh starts, growth, possibility, and transformation. This spring, it’s time to drive business forward by taking a deeper look at fine-tuning partnership strategies to capitalize on digital transformation. We have teamed up to deliver the SMART […]

Arguing: It’s Not A Bad Thing, Right?

Read more articles like Pam’s in The Partner Channel Magazine Online, Fall 2016 issue and make sure to sign up for your free copy if you haven’t already! It occurred to me when my 16-year-old son brought home his AP English book, “Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us […]

The Marketing Juggler

This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online.  How to take on a new product without dropping a single pin You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to […]

Full-Service Project Management

Get out of the details, keep it simple, and get the work done! What do you think of when you hear the phrase “full-service”? I think of a full-service gas station where I would go with my grandpa or a full-service spa where I went with my friend Kathy in Vegas (no more about Vegas).

The Total (Career) Package

By Lindy Belley of Integrity Data Princess. Fireman. Astronaut. Teacher. Many kids have an idea of what they want to be when they grow up. I was not that child. Things I was really good at: Putting items back where they belonged, helping around the house, making friends, trusting strangers, forcing my little brother to […]

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