The Genius Series Essays Archives:

My Journey in The Genius Series

By Sarah Pavlik, 2017 graduate of The Genius Series When I presented my case to apply for this marketing course, my primary goal was to learn more about digital marketing and improve our lead generation.  While the course offering was diverse, I felt that I could have my immediate needs met and pick up some […]

The Unexpected Journey of a Psychology Major That Changed Everything

By Hannah Horning, 2017 graduate of The Genius Series Everyone’s career path is a little different. Mine started with a single conversation. One that took me down an unexpected path and changed everything. The conversation happened something like this:

The Total (Career) Package

By Lindy Belley of Integrity Data Princess. Fireman. Astronaut. Teacher. Many kids have an idea of what they want to be when they grow up. I was not that child. Things I was really good at: Putting items back where they belonged, helping around the house, making friends, trusting strangers, forcing my little brother to […]

Endless Opportunity in a Collaborative Community

By Kaitlyn McKendry of Vicinity Manufacturing My marketing journey began when I needed to officially select a major. At the time, there were no designated advisers to the ‘undecided’ group. Marketing seemed general enough, so I selected it with the thought that I could always change it later, though I never did. As a recent […]

A “Little Mark” on The Microsoft Dynamics Community

By Nicole Helm, Rockton Software When Bethany asked those in The Genius Series to write this essay, I had such a hard time to think about how to write about my journey as a marketer. I’d like to say I knew I wanted to have a career in marketing when I was in college, but […]

What’s My Company’s Story?

By Aynsley Keller Marketing seems to get reinvented and redefined more than any other business focus. I know you’re thinking “spoken like a true marketer”. Just hear me out. My experience is minimal in comparison to those veterans of marketing who seem to have all the answers and remember the days before the internet and […]


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