magazine Archives:

The Marketing Juggler

This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online.  How to take on a new product without dropping a single pin You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to […]

Why Change?

This article by Chris Elmore was published in The Partner Channel Magazine Winter 2016 Issue. Check out more articles about embracing change by downloading your online copy here. I have a unique perspective on change. On one hand, I counsel salespeople to help their clients make a big change in the way they do business. […]

Building and Leveraging College Connections to Secure New Talent

As a Microsoft Dynamics Partner, you are likely all too familiar with the challenges of finding new talent to sustain and expand your business. The candidates are few and far between, and attracting experienced hires to your organization can be an expensive proposition. More and more of the top-performing Microsoft Dynamics Partners are focusing on […]

A Cautionary Tale

The original title of this article was going to be, “How I wasted over a year of my business life trying to educate a start-up technology company on how to enter the Microsoft Dynamics channel, and in the process become fabulously wealthy but instead wasted my time and now have nothing to show for my […]

You’re In My Sandbox! Why Collaboration Sometimes Doesn’t Work

The Beatles were successful because they collaborated at the right time, with the right music, and the right talent. Space travel is a huge collaborative success story. The United States, Russia, the European Union, and China are not only sharing the same vision, but they are also collaborating on resources and equipment. Integrative software where […]

Summer EBook Writing

Okay, summer may be coming to an end, but we here at The Partner Channel are in denial. Here’s another great article from The Partner Channel Magazine Summer 2015 issue by Adrianne Machina. Read the full magazine here: http://thepartnerchannel.com/magazine/partner-channel-magazine-online/

Going With Our Gut

This Throwback Thursday article is from the Fall 2012 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips! It is interesting what shapes our lives and decisions.  Crises survived in childhood.  Encouragement given from others.  Ordinary people providing us with extraordinary insights. Sometimes driven by […]

Don’t Think, Just Write. Then Act.

This Throwback Thursday article is from the Summer 2014 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips! Remember sniglets? (They’re neologisms or newly-coined terms on their way to being accepted into mainstream language. They were all the rage in the late ’80s.) I think […]

Workplace 2.0: The New Reality

This Throwback Thursday article is from the Fall 2013 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips! It’s not about workspaces, hierarchy, benefits, pay, vacation time, promotions, or even titles anymore. The new workplace is different; however, different doesn’t mean deficient. Think about it […]

Are Your Customers Collecting Dust?

This Throwback Thursday article is from the Spring 2011 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips! What is a customer? According to Webster’s Dictionary, a customer is defined as one that purchases a commodity or service. When I think of this definition, I […]

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