Company Culture Archives:

The Missing X Factor in Technology Marketing

Story by Michelle Etherton When you’re marketing technology, especially in a B2B model, you’ve got plenty of messaging that shows how your product/service/company helps businesses succeed. If you’re one step further in your marketing, you’re also able to say how your product/service/company helps different roles and personas within the business succeed. That’s all fine and […]

Don’t Be Led By Your Culture

Story by Pam Mcgee Research will tell you that if leaders don’t lead culture, it will lead them. Culture exists whether you want to focus on it or not as a leader. One leader in a major hospital said, “Our culture is fine; it’s the numbers we need to address.” Another leader in a non-profit […]

The one about culture

The Partner Channel Magazine Fall 2017 issue is ready for download and company culture is the theme. But what is company culture exactly and why does it really matter? It may be more important than you think and if you haven’t thought about it until now, there’s no better time to read this issue of […]


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