If you’re like many of us, you’re putting those finishing touches on your 2015 marketing plan, hoping you’ve included consistent yet attention-grabbing deliverables.
When planning for an entire year, it’s very easy to lose focus. So, segmentation of your marketing plan is crucial! I like to split mine up by quarter, making each quarter dedicated to one business objective. That way, you can also dedicate certain events, like Convergence or WPC as components of your campaign. Segmenting is a great way to break up your goals, but sometimes budget is the main driver.
For these two reasons, we’ve created the chart below to help you identify advertising activities that meet your specific marketing goals AND align with the budget you’ve been allocated for 2015. Please click on the image below for a better view and contact Jane at Jane@thepartnerchannel.com for more information or read through our 2015 Media Kit for additional detail.