This week’s tips come from Kim Anselmo of The Resource Group and Giuseppe Ianni of Azox. Both are already deep into Convergence 2010 Atlanta planning and have worked on the event for numerous years.

If you’d like to supply a Convergence tip for a future post, please contact Jenny@thepartnerchannel.com.

VAR Tips from Kim Anselmo

1. Make a targeted list of customers you would like to have at Convergence 2010. Identify your top 10 customers (your “A” customers). Plan to either have a personal phone call or meeting with each of these 10 customers about the value of attending Convergence. A face to face meeting usually works best! Once you get through your top 10, create your next top 10 and keep going.
2. Get your entire organization involved in helping to get customers registered for Convergence. Your consultants have the most face time with customers. Have a contest internally with your consultant team to see who can drive the most customers to Convergence. Provide each consultant with a Convergence flyer/information to give customers as they arrive onsite at the event. Be creative with the prize…perhaps a trip to Convergence for the top consultant!

ISV Tips from Giuseppe Ianni

Just a little something I use when working towards every event.  We spend a good 3-4 months a year working this event and preparing for it.

The Five C’s of Convergence…

1. Creating a new brochure is something that will help drive your companies image, message, and benefits.
2. Capture attention of end users through giveaways, promotions, and viral videos. Pulling them in is half the battle!
3. Contact your database of Partners to encourage meeting them, their team, or their customers that might need what you offer.
4. Coordinate with your team on important Microsoft events, sessions, and keynotes to get the most out of Convergence.
5. CONNECT, CONNECT, CONNECT.. face to face, at your booth, lunch or dinner, or a late night event. 

All prove to be great investments!

Want to see past installments of the Convergence Tip of the Week Festival? Check out Part I!

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