Three Traits That Generate More Clicks

By Bethany Foyt

As we analyze newsletter engagement metrics from 2016, we have concluded that newsletter sponsors that had the following traits in their message generated more click-throughs. While these traits may not come as a shock, they are a great affirmation of what you’ve read in marketing articles through the years. Turns out these things really do work!

Want to optimize your advertising in 2017? Read on!

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Partner News

By Jasmine McNellis

January 18, 2017QGate, experts in delivering software solutions for Customer Relationship Management (CRM), announced the launch of Paribus Interactive. The solution, a powerful ally in the prevention of duplicate data, is now generally available for all users of Microsoft Dynamics 365 / Dynamics CRM. Paribus Interactive is a subscription-based solution priced per user per month. QGate offers a 14-day free trial with no commitment required. To request it, please visit the product’s web page: www.paribuscloud.com and submit the free trial form.

January 12, 2017TrinSoft believes all companies and individuals have a responsibility to improve their community. TrinSoft also believes every company can make a difference; whether we define that community as our local towns and neighborhoods or as our global economy. In 2016 TrinSoft continued its tradition of setting aside 10% of profits for donations. Team members submitted charitable organizations around Central Kentucky and throughout the world for which they had a passion for the cause or were personally involved. In addition to the financial contributions from the software company, the TrinSoft team participated in the Salvation Army Angel Tree toy sort and also dedicated many hours of service to multiple organizations throughout Central Kentucky. TrinSoft’s unique program enables team members to serve in multiple roles for numerous organizations. For more information, visit trinsoft.com, trindocs.com or trinsoft-it.com.

Winter 2017 Issue of The List is Here!

By Bethany Foyt

The List Logo_Need AddonsWhat happens when The Partner Channel Magazine Winter 2017 goes live?? The Winter 2017 version of The List is available too.

So, after (or before :)) you read some stellar articles around how the more things change, the more things stay the same, download your copy of The List (pdf version) or browse new products and solutions at www.thelistmobile.com.

 

Before you finalize 2017 budgets…

By Bethany Foyt

Reserve your spot in next year’s class of The Genius Series!

In true holiday spirit, The Partner Channel is holding a limited-time offer for aspiring geniuses. If you sign up before January 13, 2017, you can save $300 on the price of registration. Genius Offer LinkedIn

The next installment of The Genius Series begins next fall, September of 2017, and offers marketers a chance to grow in their role, network with like-minded peers, and mingle with experts in the community.

So, before you mark ‘final’ on your 2017 budgets, make sure to commit some dollars to your professional development. Make 2017 a year to remember!

If you have any questions, feel free to reach out to me at Bethany@thepartnerchannel.com.

Partner News

By Jasmine McNellis

December 19, 2016:  DFC Consultants has been selected as a member of the Bob Scott’s VAR Stars for 2016, a group of 100 organizations honored for their accomplishments in the field of midmarket financial software. Members of the VAR Stars were selected based on factors such growth, industry leadership and recognition, innovation, and quality. A variety of criteria go into the definition of quality including awards resellers have received. “Each year, 100 VAR Stars are picked from the best organizations that market financial software. It is always an honor to recognize those who contribute to the development of our business,” Bob Scott said. “We’re honored to be named to the top 100 VAR Stars list. We truly are invested in our customers’ success and do everything we can to ensure each customer has the software solution that best fits their needs and advance their mission,” said Carol Rogne, CPA, President/CEO of DFC Consultants. DFC Consultants is the only Dynamics GP partner in the Red River Valley that made the top 100 list. The entire list can be found here: http://bobscottsinsights.com/images/2016_VAR_FINAL03.pdf 

December 16, 2016TrinSoft welcomes William Cheng and Benjamin Mallin to its TrinDocs development team. William is a Developer on the TrinDocs team. His current responsibilities are primarily focused on the front end, using modern technologies and frameworks such as React to develop the user interface. He also has a strong background in C# and .NET from previous work experiences as well as from his time at Stony Brook University, where he graduated with a Bachelor’s degree in Computer Science. William has more than four years of software development experience, which allows him to solve the problems he faces with many different approaches. Benjamin is a Developer for TrinDocs and a part of the .NET development team. He is primarily responsible for the development of TrinDocs’ integration platform. Benjamin is a graduate of the University of Kentucky, where he attained his Bachelor’s degree in Computer Science. He has previously held positions developing distance learning applications and network security tools at the University of Kentucky. As a trusted partner, we help companies automate processes and transactions to be more efficient and save money. We work with higher-end integrated business software, document management solutions and unique, custom applications. Our goal is always the same – help companies be more profitable by improving their information management. For more information, visit trinsoft.com, trindocs.com or trinsoft-it.com.

Partner News

By Jasmine McNellis

December 9, 2016Cloud24x7, a next generation Managed Security Services company that provides services uniquely focused on Partners (VARs, LARs, MSPs), today announces its plan to provide managed security services to channel partners in Americas. The company started its America operations recently. Cloud24x7 has identified a gap in the network security service market and validated the fact that there are very few options available to channel partners who do not have the ecosystem but wants to offer competitive and comprehensive managed security services to their customers and help enhancing their organizations overall security posture. For more information, please visit www.cloud24x7.us

December 5, 2016StockIQ announces its next generation supply chain planning product designed for distributors and 3PL’s. The software is an integrated Demand, Inventory, Purchase and Supplier Planning tool for operations planning; transforming the planning process into a powerful inventory planning engine. StockIQ is available in the Cloud or On Premise. The executive team has a combined 60+ years in software development, delivery and supply chain consulting. A 100% commitment to our client’s success and 15 years of delivering solutions to MS Dynamics ERP is an unbeatable pairing! Check us out at:  www.stockIQtech.com (720) 420-7946 sales@stockIQ.com.

Arguing: It’s Not A Bad Thing, Right?

By Pam McGee

Read more articles like Pam’s in The Partner Channel Magazine Online, Fall 2016 issue and make sure to sign up for your free copy if you haven’t already!

It occurred to me when my 16-year-old son brought home his AP English book, “Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion” by Jay Heinrichs, that I was in trouble. Big trouble. My curiosity on the art of arguing, and my survival as a parent of a teenager, resulted in research on the art of arguing. The research included reading articles, reviewing the great philosophers’ perspectives, asking my friends (which was such an interesting experiment), and practicing on my family (mostly my husband).

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Partner News

By Jasmine McNellis

November 29, 2016Zetta, a leading provider of high-performance business continuity solutions, today announced that the Salvation Army Western U.S. Region has selected Zetta to provide cloud-first, end-to-end backup and recovery to protect its data-heavy IT operations. The Salvation Army selected Zetta because it delivers unmatched backup and recovery speeds, and is, therefore, able to meet the nonprofit’s stringent performance and reliability requirements. The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. The Salvation Army’s Western U.S. Region covers 10 Western states and Guam. The region maintains a Phoenix data center, which supports the organization’s 6,500 employee and volunteer users, 600 work sites and business-critical operations, including point-of-sale machines for its 1,500 thrift stores, financial applications, user file and email data. For more information, visit www.zetta.com.

November 29, 2016IGEL Technology, a world leader in the delivery of powerful workspace management software, IGEL™ Linux-powered thin clients, zero clients and all-in-one thin client solutions, today announced the introduction of its next-generation IGEL Universal Desktop Converter 3 (UDC3) featuring the IGEL Linux 10 operating system (OS). IGEL’s UDC3 provides businesses of all sizes with a lower-cost alternative to traditional desktop hardware, helping them to dramatically reduce their desktop replacement costs, eliminating the need to invest in new hardware to support their virtualized infrastructures. Converting PCs, laptops and thin clients from other manufacturers into IGEL Linux 10 OS-based thin clients also enables IT organizations to securely administer all of their endpoint devices from a centralized management console. For more information on IGEL, visit www.igel.com/us.

Partner News

By Jasmine McNellis

November 21, 2016TrinSoft welcomes Daylynn Allison to its Microsoft Dynamics team. Daylynn is a Microsoft Dynamics Developer who implements and tests solutions for the customization and improvement of the base Dynamics NAV system. Daylynn is a graduate of The University of Kentucky with a Bachelor’s degree in Computer Science. During her time as a student, she worked as a teaching assistant, evaluating and teaching fellow students on good development practices. She was also involved in research, where she converted Java programs to .NET solutions. Daylynn has five years of experience developing software and has studied many languages, as well as the principles of good database design. As a trusted partner, we help companies automate processes and transactions to be more efficient and save money. We work with higher-end integrated business software, document management solutions and unique, custom applications. Our goal is always the same – help companies be more profitable by improving their information management. For more information, visit trinsoft.com, trindocs.com or trinsoft-it.com.

The Marketing Juggler

By Barbara Pfeiffer

This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online

How to take on a new product without dropping a single pin

You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to demand generation expert. You have to create compelling content and campaigns for more than one product, or more than one target market. You’re a juggler “par excellence”, and you’ve just been tossed some new pins to juggle. Sound familiar?

When your company takes on a new product, like Microsoft Dynamics 365 for example, you have to put time, energy, budget, and resources into marketing it – whether you were part of the decision or not.

If you’re like most of us, your first reaction is to just throw your new product into the mix and move forward. Don’t do it! A new product or solution (whether it’s new to just you or to the marketplace in general) needs a new approach, groundwork, AND special tactics.

WHERE SHOULD YOU START?

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