We’re getting close – Convergence starts in 6 days! This last week brings you tips from Christa Freeland of Journyx.
Let’s face it: Microsoft Convergence isn’t cheap for companies sponsoring the event. Are you doing everything you can to amplify your company’s presence at the show? Allow me to offer a recommendation on how to amplify your company’s voice that won’t result in additional booth expenses. It’s also quite fun. Hooray! Vendor, meet my good friend, social media.
Oh, you’re familiar with social media? Great! Then here are a couple of pointers to make sure you are using this connection to the fullest.
1. Pay attention to the Twitter hashtags. Appropriate, general hashtags for Convergence are:
- #Conv12 — represents the actual event
- #MSDYNCOMM — represents the Microsoft Dynamics Community
Of course, if you’re like Journyx and have a relationship with specific Microsoft software solutions – in our case, Great Plains – you can do some digging for a more specific hashtag. For GP, we use #MSDYNGP. Just do a little research and find out what’s commonly used. When people type these hashtags into the search field, your tweet will show up in the feed. It’s a great way for them to receive live updates on what you’re doing!
2. Does your company have a Facebook page? In anticipation of Convergence, snap photos of your giveaways and put them in a special album. Upon arriving at the show, take some shots of your team first arriving in Houston, manning the booth, or at the mixers afterward. Uploading these photos will add a personal touch to your page and promote what you have to offer. Please be aware of the show’s “Rules and Regulations” and sharing the photos!
3. Consider Google+ or LinkedIn. Although Google+ isn’t as widely used, Google IS the most popular search engine. Because of this, it might be worth creating content if you have a Google+ Brand Page. LinkedIn just announced a feature that allows users to follow a company page and receive updates. Not a bad idea to get linked up with professionals on the “world’s largest professional network”.
Hope this gives you something to think about if social media wasn’t already on your radar. There is already a conversation occurring on these platforms and it’s up to you to participate. Don’t miss this great opportunity! After all, the Convergence motto is “The Value is in the Connections”.
Check out the Tip of the Week Festival to see a list of past tips.