Articles about re branding talk a lot about emotion and how people either love or hate the new company look, product direction, or bold commercials. As dramatic as Business to Consumer (B2C) marketing can be, it is easy to get caught up in the push and pull of it all.
Business to Business (B2B) marketing is not as concerned about making an impression with a rebrand; rather, they want it to more clearly convey who they are as a company.
Our world of technology is changing faster than ever. Who these companies are is evolving just as quickly to meet the demands of technology users and businesses.
Whether branching off into a new market or simply clarifying their value proposition with current customers, these Microsoft Dynamics Partners share their challenges and successes in this report.