Jane and I attended a Microsoft Dynamics customer event last Thursday.
We weren’t covering it for the magazine, we weren’t sponsoring it, and we certainly weren’t crashing it. We were actual attendees.
We implemented Microsoft Dynamics CRM 4.0 a little while back as a way to manage our database. Before CRM we managed all of our lists in Excel. (Are you shuddering at the thought? You should be, because I still do.)
Now we’re all blinged out with CRM and life is good.
When our Partner sent us an invitation to a training event for their Microsoft Dynamics CRM and Microsoft Dynamics GP customers, we jumped at the chance to learn how to use our install even more effectively.
It was so interesting to sit in a room of customers and just watch them. Not in a creepy way, but to see what was important to them and what tips would help them save time and frustration when working with the products.
It was also great to watch the Partner team work the room. They did an excellent job of connecting with attendees and making sure their needs were met. In addition to a day’s worth of workshops, they hosted free technical support for attendees (this is a big hit at Convergence and I’m glad they implemented it at their event).
We walked away with a lot of great information, including a list of things we should implement to make CRM and our data even more meaningful for our organization.
I think that events are a great way for Partners to stay connected to their customers and provide a lot of value after the installation.
My guess is that this was also fruitful for our Partner and that they’ll get some new project out of the event, although while at the event I never felt like that was their intent (This is key, folks!!).
Thank you to our Partner for being great hosts and best of luck to any of you who are hosting your own customer events this year! And on that note – please do reach out to me (Jenny@thepartnerchannel.com) if you are. I’d love to share your story here or in the magazine.
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