My husband and I welcomed our third child in April.
He was born on a Saturday morning and his birth announcement was in the paper the following Tuesday. By Thursday morning, we had received a small stack of mail in our baby’s name from photographers, chiropractors (yes please!), insurance companies, and a children’s clothing boutique. Within the week, a few more pieces of mail arrived for the neighborhood’s newest consumer and his parents.
All of these glad tidings came from a piece of newsprint that was much smaller than his footprint.
What type of footprint are your prospective (and current) customers making? Social media aside, are you checking the news media for information on your clientele? Open up your daily newspaper to the business section. Who are they profiling? Take a drive down the road. Who is having a grand opening? Call up your local Chamber of Commerce. What events are coming up?
Take your new-found information and write the company a note, give them a call, stop by and say hello. Anything to start making your own footprint in their business.
Somebody spread a rumor that nobody buys in the summer and it’s a good idea to slow down (that somebody is probably doing the exact opposite). While I agree that summer should be enjoyed, it’s also a good time to try something new. If nobody’s around, what do you have to lose?
Get started on some “baby” marketing of your own and drop me a line at Jenny@thepartnerchannel.com to tell me how it goes.
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