Do your 2010 marketing plans include investing in social media? If so, you’re pretty much in line with what other marketers are doing this year. Although social media is relatively in its infancy as far as its overall impact on marketing and ROI, companies in the tech sector continue to invest in it as a marketing tactic. Social media can be a very powerful marketing tool enabling you to better communicate with prospects and understand your customers.
Compared with 2009, marketers are looking to substantially increase their budgets in the area of social media. This doesn’t mean that marketers are getting more budget to spend but that they are shifting funds from other marketing line items to social media tactics.
This year, social marketing expenditures will include covering staff salaries for blogging, content development, social monitoring, as well as support from outside agencies and social marketing service providers.
Interested in learning how you can take greater advantage of social media in your 2010 marketing efforts? Click here for a How to Guide to Social Media.
For more information on effective marketing strategies for your business, go to www.lookingglassmarketing.com.
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