Graymail is a term used to describe contacts in your subscription list that do not open your emails. They may not bounce, but there is absolutely no engagement with you.
Why should you care? This can surprisingly count against you and put your email marketing efforts at risk.
Online resources, like Hubspot, recommends that you purge your contact list.
Although some components of this plan ring true, we don’t think this exact approach applies to the Microsoft Dynamics community and so, we present to you our very first Marketing in the Microsoft Dynamics Community Report…Beware of Graymail!
Find more Marketing in the Microsoft Dynamics Community reports here.