This Throwback Thursday article is from the Spring 2014 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!
VAR marketing: DIY (do it yourself) or ship it out? That is the question of the day. For everyone with the attention span of a rooster on crack, the Twitter answer is ship it out unless you have a lot of money or can afford to hire Anya C (if you have to ask…retire now).
For everyone else, I think the question is not one of DIY versus shipping it out, but rather this: Can you afford to market your business effectively on the web? Or are you just wasting money like back in the trade show days where you attended just because not being there seemed to be worse than the fact that they generated no business.