The Partner Channel Magazine News

The Missing X Factor in Technology Marketing

By Michelle Etherton

Story by Michelle Etherton

When you’re marketing technology, especially in a B2B model, you’ve got plenty of messaging that shows how your product/service/company helps businesses succeed. If you’re one step further in your marketing, you’re also able to say how your product/service/company helps different roles and personas within the business succeed.

That’s all fine and good, and it’s important messaging to have. But, it’s not enough. Not today.

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Don’t Be Led By Your Culture

By Pam McGee

Story by Pam Mcgee

Research will tell you that if leaders don’t lead culture, it will lead them. Culture exists whether you want to focus on it or not as a leader. One leader in a major hospital said, “Our culture is fine; it’s the numbers we need to address.” Another leader in a non-profit said, “Our numbers are fine; it’s the culture we need to focus on.” Who’s right? Both; however, Tom Peters would say, “Culture trumps strategy, every time.” On the other hand, another leader in technology said, “If I just fix culture, my problems will dissipate.” It’s like when you hear people say that “winning the lottery” will fix all their problems or losing that 50 pounds will save their marriage.

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The one about culture

By Bethany Foyt

The Partner Channel Magazine Fall 2017 issue is ready for download and company culture is the theme.Fall 2017 Cover

But what is company culture exactly and why does it really matter?

It may be more important than you think and if you haven’t thought about it until now, there’s no better time to read this issue of The Partner Channel Magazine!

In addition to sales, marketing, and leadership tips and tricks, you will get an inside look into other Microsoft Dynamics Partner organizations in the ISV and VAR profiles, featuring SK Global Software, Qixas Group, and Prophix as well as a complete list of Partner award recipients.

Wait there’s more! The Partner Channel interviewed Cecilia Flombaum who is One Commercial Partner’s (OCP) Business Application Lead at Microsoft. Learn more about this group and how they plan to simplify Partner’s engagement with Microsoft.

Summer is here!

By Bethany Foyt

Summer 2017 CoverAnd so is the summer 2017 issue of The Partner Channel Magazine,  all about finding the right fit!

Read this issue of the magazine for tips on finding the “one” in seven steps, developing killer case studies, more baby goats (yes, baby goats),  finding your ZOG, determining the right cultural fit, and so much more!

Now if that lineup of learning doesn’t peak your interest, I don’t know what will!

As Jenny shares in her introduction, here’s to finding the right fit in all aspects of business and life!

Dynasource: The Value of Connections

By Jenny Davis

 

I’ll admit it. The first time I heard “Dynasource” come up in a session, I thought the presenter was saying “Dinosaurs”. She was speaking quickly, and I was a little tired, so hearing “Dinosaurs” had me wondering if it A) was a new R&D naming convention, B) I’d finally lost it, or C) it referred to aging products.

Turns out it was none of the above.

Think of Dynasource as the Airbnb for professional services. You can visit dynasource.com and search for professionals to work on your clients’ projects, list yourself as a free agent for upcoming projects, or offer up your employees and their capabilities as a match for fellow Partners’ needs.

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Fine-Tuning Partnerships the Smart Way

By Bethany Foyt

Story by Shann McGrail and Diana Kreklow

From spring cleaning to spring planting to spring training, the season represents fresh starts, growth, possibility, and transformation. This spring, it’s time to drive business forward by taking a deeper look at fine-tuning partnership strategies to capitalize on digital transformation. We have teamed up to deliver the SMART P2P offering, and below we share our approach to springing your business to the next level through partnerships.

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Winter 2017 Issue of The List is Here!

By Bethany Foyt

The List Logo_Need AddonsWhat happens when The Partner Channel Magazine Winter 2017 goes live?? The Winter 2017 version of The List is available too.

So, after (or before :)) you read some stellar articles around how the more things change, the more things stay the same, download your copy of The List (pdf version) or browse new products and solutions at www.thelistmobile.com.

 

The Marketing Juggler

By Barbara Pfeiffer

This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online

How to take on a new product without dropping a single pin

You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to demand generation expert. You have to create compelling content and campaigns for more than one product, or more than one target market. You’re a juggler “par excellence”, and you’ve just been tossed some new pins to juggle. Sound familiar?

When your company takes on a new product, like Microsoft Dynamics 365 for example, you have to put time, energy, budget, and resources into marketing it – whether you were part of the decision or not.

If you’re like most of us, your first reaction is to just throw your new product into the mix and move forward. Don’t do it! A new product or solution (whether it’s new to just you or to the marketplace in general) needs a new approach, groundwork, AND special tactics.

WHERE SHOULD YOU START?

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Good to Great! Download our Leadership eBook to Become an Expert Leader

By Bethany Foyt

Becoming a great leader takes time, but it also takes honing of a few certain characteristics. We’ve outlined those characteristics in The Partner Channel Magazine Leadership eBook. Check them out today by downloading the PDF and take the first steps to turning your good leadership skills to great leadership skills. Leadership eBook Image

Full-Service Project Management

By Pam McGee

Get out of the details, keep it simple, and get the work done!

What do you think of when you hear the phrase “full-service”? I think of a full-service gas station where I would go with my grandpa or a full-service spa where I went with my friend Kathy in Vegas (no more about Vegas).

Read more »

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