Sales News

Winter 2017 Issue of The List is Here!

By Bethany Foyt

The List Logo_Need AddonsWhat happens when The Partner Channel Magazine Winter 2017 goes live?? The Winter 2017 version of The List is available too.

So, after (or before :)) you read some stellar articles around how the more things change, the more things stay the same, download your copy of The List (pdf version) or browse new products and solutions at


The Partner Channel Magazine Summer 2016 Issue: The Total Package

By Bethany Foyt

How much time have you spent on thinking about what it takes to become the total package for your customers?Summer 2016 Image

The Partner Channel Magazine has you covered! Read the Summer 2016 issue for tips on rounding out your business processes, industry expertise, your own roster, and more!

Are Your Customers Collecting Dust?

By Michelle Glennie

This Throwback Thursday article is from the Spring 2011 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!

What is a customer? According to Webster’s Dictionary, a customer is defined as one that purchases a commodity or service. When I think of this definition, I realize it’s truly how most companies treat their customers. When a sale is complete, our prospects become our customers and are entered into our enterprise resource planning (ERP), customer relationship management (CRM), or point-of-sale (POS) system as “customers”.  Depending upon the product or service that you sell, you may have some interaction with new customers for the first few days, weeks, or months.  Your customer service team may have in-depth knowledge about these customers during the initial phase of the relationship, but how much do you continue to learn about your customers after they get past the initial sale?  Are they  “collecting dust” in your database while you continue to work on new business?  If so, you may be missing a lot of opportunity.

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By Peter Joeckel

Elevator pitch for the attention-span challenged, Twitter-obsessed generation: DevOps is a unique opportunity for highly-differentiated business process re-engineering services that has not yet penetrated the Microsoft Dynamics space.

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I’m a Genius! The First Genius (Mini) Series a Success at Convergence 2015

By Bethany Foyt

First Class TGMS 2015We had a fabulous time at the first Genius (Mini) Series and had a dynamic group of about twenty Microsoft Dynamics ISVs and VARs join us while at Convergence 2015.

Thank you attendees and The Partner Marketing Group for sharing their genius with us! Read more about the event here.


Rethinking Business Videos

By Peter Matejcek

Businesses know that video plays an important role in marketing communications, but producing a good video is complex and costly. Or is it? My mission is to show you how to produce videos for your business quickly, easily, and most importantly, on a budget. I get it. I’ve dealt with all of the issues you face when trying to create a marketing video: Finite marketing budgets, no time to sit down and write a script, no one from the company wants to be on camera, and no one knows where to start! Typically, businesses approach video the way Hollywood does: More is more. While this philosophy might work for blockbusters, it’s sure to fail when applied to business videos. Your prospects and customers don’t want to sit through a two-hour long epic. They want valuable content, and they want it in three minutes or less. How can you deliver videos that will drive conversion and lead generation? Read on.

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Another Great Reason to Attend Convergence 2015

By Bethany Foyt

The word is out! As part of The Genius Series, we’re hosting a Partner and ISV training at Convergence 2015 on Wednesday, March 18 from 8:30- 10:00am titled, The Genius (Mini) Series: Follow That Lead. All Microsoft Dynamics ISVs and Partners are welcome to attend, whether you’re exhibiting or not, to benefit from conference follow-up tips, tricks, and more.

With so many events taking Partners out of the office, we’re striving to give Partners more opportunities like these to learn in a smaller group setting, benefiting from very focused messaging specific to their role. Learn more about this opportunity and register today- only 40 spots are available.

The Genius Mini Series

How Fake People Deliver Real Results

By Adrianne Machina

Do you know Sam the Sales Guy, Ann from Accounting, and Mike in Manufacturing? To improve
your sales and marketing efforts, you need to get to know these people intimately – after you
create them.

Sam, Ann, and Mike aren’t real people. They are the names of personas who represent real
people. Personas are fictional characters who are a composite of real-world people and who
illustrate the values, goals, and behaviors of your typical ideal clients.

These “fake people” can make or break your sales and marketing success.

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Marketing in the New Year

By Bethany Foyt

If you’re like many of us, you’re putting those finishing touches on your 2015 marketing plan, hoping you’ve included consistent yet attention-grabbing deliverables.

When planning for an entire year, it’s very easy to lose focus. So, segmentation of your marketing plan is crucial! I like to split mine up by quarter, making each quarter dedicated to one business objective. That way, you can also dedicate certain events, like Convergence or WPC as components of your campaign. Segmenting is a great way to break up your goals, but sometimes budget is the main driver.

For these two reasons, we’ve created the chart below to help you identify advertising activities that meet your specific marketing goals AND align with the budget you’ve been allocated for 2015. Please click on the image below for a better view and contact Jane at for more information or read through our 2015 Media Kit for additional detail.

2015 Marketing Goals for Microsoft Dynamics Partners


By Peter Joeckel

by Peter Joeckel

Okay…so the title of this article is not really a hashtag that you see in the Microsoft Dynamics channel, but it would be if people were not big fraidy-cats. More specifically the hashtag would be #ScrewedAgainByMicrosoft.

Let me explain.

Read more »

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