Partner Community News

Multi-taskers Unite

By Jenny Davis

Wow – you guys are busy!

Our last poll inquired as to how many e-mail accounts you manage. Looks like 3 is the champ! My guess is that’s a personal account and a few work accounts.

E-mail Survey 

Hope the e-mail front is manageable for you. And on to the next poll…which search engine is your go-to?

The Partner Event Content

By Brianne Carlsrud

We are proud to announce that the session content for The Partner Event is now live! Click here to view all the Sales, Marketing, and Leadership tracks that we have in store for you for this year’s event.

Thank you to the many Partners who participated in the first ever session ranking for The Partner Event 2009!

Time to Bake the Content

By Jenny Davis

It’s event content review time!

I’d like to extend the opportunity for you to review the content and provide feedback regarding the sessions of most interest to you, comments to make the sessions better, and, if applicable, topic ideas you feel are missing from this listing.

Contact if you’re interested in participating in the first ever session ranking for The Partner Event!

Your feedback will directly impact the content at The Partner Event 2009 and we look forward to hosting you in Fargo, September 20-22.

Ch-Ch-Changes (in the MBS Group)

By Jenny Davis

Microsoft Dynamics posted some pretty big news to PartnerSource on Tuesday, May 26. Michael Park, the current corporate vice president (CVP) of US SMS&P, will be transitioning to the role CVP of MBS sales, marketing, and operations effective July 6.

The announcement was posted by Kirill Tatarinov, CVP of MBS, and also included notice that Klaus Holse Andersen, current CVP of MBS sales and operations, will become CVP for Western Europe.

Looking at the titles, it seems that Park will assume Andersen’s current duties with the addition of managing the marketing arm of the MBS group.

This consolidation, according to Tatarinov, is a strategic initiative inline with what the org did with research and development (R&D) and CRM R&D and product management with the goal to create an “integrated sales, marketing and operations organization that can maximize effectiveness in delivering value to our customers and partners under a single leader.”

View the full letter from Tatarinov and visit Microsoft PressPass to learn more about Andersen’s new role and Park’s current SMS&P role.

Top 10 Things You Should do in Your Business

By Jenny Davis
  1. Never answer your phone or call your customers back. If you should happen to answer the phone during a weak moment, lie and say you’ve been calling them back for ages and can never get through.
  2. Stop marketing! With the current economic situation, you should stop doing everything until it’s over. Prospects won’t find you, but at least you’ll save a few bucks.
  3. Post your rants about annoying customers on your company blog or Twitter feed.
  4. When talking with your customers, show your technical expertise by using acronyms and high-tech vocabulary. 
  5. Don’t post a phone number or e-mail address on your company Web site. If customers need to get a hold of you, they should already have your number.
  6. It’s always user error. Your product is amazing and your customers just don’t “get” you.
  7. Nurture marketing – who needs it? Your customers should call you when they want an upgrade or have a question.
  8. Marketing offers should address the technical features of your products. Prospects should be able to figure out why those features are important.
  9. Hire temp staff to cover the phone lines after your company participates in a tradeshow as the phones will be ringing off the hook! 
  10. Incorporate catch phrases like “As your trusted advisor”, “ROI”, “best practices”, and “rich, out of the box functionality” into every customer conversation.
  11. Bonus: Grab a grain of salt and check the publish date on this post.

See You at Convergence!

By Jenny Davis

Only one day until our debut as an Exhibitor Sponsor of Convergence 2009 New Orleans! We’re so excited to meet Partners and customers at the event, and hope you’ll stop by booth 1324 to visit Jane Olson and team members from The Partner Marketing Group.

You’ll have the opportunity to win a Flip video camcorder by visiting our booths. Booths, you say? That’s right! Register live at our Convergence booth and via the fishbowl in The Partner Channel’s booth in the Virtual Expo!

We’ll also have copies of The List: Handbook and The Partner Channel Magazine available at our booth.

See you soon!

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    - Jeffrey Porter, RockySoft Corporation