Microsoft Dynamics Partner Resources News

The Partner Channel Magazine Marketing eBook

By Bethany Foyt

Final eBook ImageFrom fixing failed marketing campaigns to great collaborative marketing ideas, this past year of marketing expertise can now be yours within the very first Marketing eBook from The Partner Channel Magazine.

In addition to all the great 2015 marketing articles from industry experts, readers will enjoy a “look forward” from our eBook sponsor, Crestwood Associates.

Implement best practices from this eBook for a stellar year of marketing in 2016. Who knows, maybe you’ll be one of the experts featured in the eBook next year.

The Power of Connecting with Like-Minded Professionals

By Bethany Foyt

When I joined The Partner Channel in 2013, I knew my values aligned perfectly with the company’s mission from the start. I’ve always had a passion for community and am proud that The Partner Channel strives to offer that up in every resource we provide.Community Quote

This is especially the case with our new offering, The Genius Series. The six students we have participating in this year’s class have already amazed me beyond all my expectations. Even though we’re not at the same event or in the same room, connecting virtually is giving us all a new-found sense of community in the often crazed and impersonal world we live in daily.

Lindy Belley from Integrity Data shared this after last month’s class: I seriously get a boost of energy after we have our meetings. I finally had the desire to put creative planning and thought into the webinar follow up campaign I’ve been mentally working on for months. Felt like I accomplished something useful and forward-thinking.”

Kaitlyn McKendry from Vicinity Manufacturing said it all after our first class: “The small-group setting of the sessions and sense of community that The Partner Channel is fostering among participants is invaluable. For me personally, the program is offering outside guidance and encouraging lasting connections as I work to move forward and build a career.”

The power behind this determined group of professionals is so exciting to witness and I look forward to six more wonderful months with them to tackle topics like marketing budgets, content marketing, event management, marketing tracking, and more.

Interested in participating in upcoming classes? Shoot me a note at Bethany@thepartnerchannel.com and I’ll add you to my list!

 

Memorable and Shareworthy Marketing Content

By Bethany Foyt

This infographic and blog from Hubspot touches on very important stats that showcase the difficulty in making your marketing content memorable and shareworthy. As the blog article states, “Memorable promotional emails are a dime a dozen- and yet, how memorable an email is correlates strongly with whether or not recipients forward it to others or share it with their social networks.”

We are covering this exact topic at PreGAME to Summit in Reno tomorrow morning at our session, Marketing to the Online Attention Threshold. Our panelists, Jon Rivers and Brooke Webb, will offer up tips on how they have created memorable and shareworthy marketing content. This session will look at tried and true methods of providing value while considering the attention that Customers (and fellow Partners) are both willing and able to provide. Join us Tuesday at 10:00 AM PST in Reno at PreGAME for this session. You won’t want to miss it!

How Can The Partner Channel Help YOU? Please Complete Our Survey!

By Bethany Foyt

The Partner Channel ladies are heading to the windy city next month to talk strategy and to have a little fun. It’s important to step back once in a while and in making a point to do this, we also want to hear from you!

Please take a few moments to complete this survey and let us know how we’re doing. Is there anything we could be doing more of or less of to help the success of your business?

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    Testimonial

    The Partner Channel Magazine is very cool. I read it thoroughly every time, great content and really great design of the content!
    - Wolfgang Wolf, NAVAX Consulting GmbH
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