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Providing sales, marketing, and leadership-focused publications and events for Microsoft Dynamics Partners.
Story by Pam Mcgee
Research will tell you that if leaders don’t lead culture, it will lead them. Culture exists whether you want to focus on it or not as a leader. One leader in a major hospital said, “Our culture is fine; it’s the numbers we need to address.” Another leader in a non-profit said, “Our numbers are fine; it’s the culture we need to focus on.” Who’s right? Both; however, Tom Peters would say, “Culture trumps strategy, every time.” On the other hand, another leader in technology said, “If I just fix culture, my problems will dissipate.” It’s like when you hear people say that “winning the lottery” will fix all their problems or losing that 50 pounds will save their marriage.
But what is company culture exactly and why does it really matter?
It may be more important than you think and if you haven’t thought about it until now, there’s no better time to read this issue of The Partner Channel Magazine!
In addition to sales, marketing, and leadership tips and tricks, you will get an inside look into other Microsoft Dynamics Partner organizations in the ISV and VAR profiles, featuring SK Global Software, Qixas Group, and Prophix as well as a complete list of Partner award recipients.
Wait there’s more! The Partner Channel interviewed Cecilia Flombaum who is One Commercial Partner’s (OCP) Business Application Lead at Microsoft. Learn more about this group and how they plan to simplify Partner’s engagement with Microsoft.
Awards in the technology industry are important because it’s innovation in products, services, and how we do business that keeps us all running strong. Last week at Microsoft Inspire, this year’s Inner Circle members and Regional Award winners and finalists were announced.
Check out the complete list of the recognized Microsoft Dynamics Partners on PartnerSource:
The full list of Inner Circle members and Regional Award winners and finalists will also be printed in our Fall 2017 issue of The Partner Channel Magazine. Sign up today if you’re not already receiving your free copy.
By Sarah Pavlik, 2017 graduate of The Genius Series
When I presented my case to apply for this marketing course, my primary goal was to learn more about digital marketing and improve our lead generation. While the course offering was diverse, I felt that I could have my immediate needs met and pick up some tips along the way.
Video marketing has been around for quite some time and is an important part of a Partner’s marketing, but only recently has it become more and more feasible from a budget and resources perspective. As Brooke Webb Smith mentions in this report, “Video is a great way to simplify complicated topics”.
Add a live component to video, and you have a unique and even more valuable way to reach your prospects and customers on an emotional level. The technology and applications are there…are you ready?!
Live video may sound scary, but this report about Catching Video in the Moment can help ease you into a technique that is sure to differentiate your business.
Download the report today and reach out to these peers and video experts on social media!
I’ll admit it. The first time I heard “Dynasource” come up in a session, I thought the presenter was saying “Dinosaurs”. She was speaking quickly, and I was a little tired, so hearing “Dinosaurs” had me wondering if it A) was a new R&D naming convention, B) I’d finally lost it, or C) it referred to aging products.
Turns out it was none of the above.
Think of Dynasource as the Airbnb for professional services. You can visit dynasource.com and search for professionals to work on your clients’ projects, list yourself as a free agent for upcoming projects, or offer up your employees and their capabilities as a match for fellow Partners’ needs.
As the second year of The Genius Series comes to a close, we look forward to another class of students starting this fall.
The Genius Series Marketers Excel Into Geniuses, class of 2017-2018 will go from September, 2017 to May, 2018 meeting two hours online each month.
If you’ve had your eye on the class, reserve your spot today (limited to 10 students per class)!
Ronda Kilian from DexPros is one of the consulting firms in The List and we sat down with her to learn more about her and her company…
The Partner Channel (TPC): How did DexPros start out?
Ronda Kilian (RK): The company began 12 years ago. I had worked for Great Plains and Microsoft for six years and then when they eliminated my group, I left but continued the same work because I saw such a need for it in the Partner channel. I wanted to continue offering those services and that’s when I formed my own consulting company.
In those early years, I had associates from Microsoft come work for me. Some have gone on to other things and some come back. At one time, I had six different people. We’ve never been huge, but our focus has always been custom development and integrations for Microsoft Dynamics GP.
TPC: Tell us more about the services you do for Microsoft Dynamics GP Partners and do you work solely for Partners?
RK: I do work directly with some users, but the majority of my work is contracting out to Partners. I have been all over the place in terms of customization in Microsoft Dynamics GP. More so in the Sales Order Processing (SOP) and Purchase Order Processing (POP) modules dealing with inventory management. I’ve done more integration and customization there than other areas of business.
Today, it’s all about content; your magazine is a perfect blend of technical, practical, easy-to-apply tips, and very readable content! A lot of magazines and e-zines cross my line of sight; I always take the time to read Partner Channel.- Marlene Shoucair, Xpertdoc