As a marketer who works with Microsoft Dynamics® Partners, I can honestly say I’ve never been able to complain about a shortage of marketing services, tools, or resources when working with Microsoft. (Of course, I can complain about other things like the cold weather, my aching back, my dismal 401(K), but not about marketing.) No doubt there is something for everyone, from “turnkey” type options – if you’re short on time and manpower – to a wide variety of self-service options for those organizations that have the desire to personalize and customize their marketing messages for various audiences. Read more »
Now this is a riot. Marketing professionals are getting together to come up with their own terms, definitions, and usages at http://words.marketingprofs.com.
Step aside, Webster.
When you’re under siege – a place many resellers find themselves in this off-the-cliff economy – you’ll find advice at every turn about what you should and should not do with your marketing dollars, what works and doesn’t work in recessionary times, and more. Much of it is very good and useful, to be sure (for example, check out the “Additional Resources” at the end of this article). An ardent and persistent plea is to not cut your marketing budget, a plea that sounds to some like functional myopia from those who know nothing about other business expense realities. The fact is, under revenue pressure, the marketing budget often must take a hit along with everything else. How do you make the most out of what you can retain? Read more »
- Never answer your phone or call your customers back. If you should happen to answer the phone during a weak moment, lie and say you’ve been calling them back for ages and can never get through.
- Stop marketing! With the current economic situation, you should stop doing everything until it’s over. Prospects won’t find you, but at least you’ll save a few bucks.
- Post your rants about annoying customers on your company blog or Twitter feed.
- When talking with your customers, show your technical expertise by using acronyms and high-tech vocabulary.
- Don’t post a phone number or e-mail address on your company Web site. If customers need to get a hold of you, they should already have your number.
- It’s always user error. Your product is amazing and your customers just don’t “get” you.
- Nurture marketing – who needs it? Your customers should call you when they want an upgrade or have a question.
- Marketing offers should address the technical features of your products. Prospects should be able to figure out why those features are important.
- Hire temp staff to cover the phone lines after your company participates in a tradeshow as the phones will be ringing off the hook!
- Incorporate catch phrases like “As your trusted advisor”, “ROI”, “best practices”, and “rich, out of the box functionality” into every customer conversation.
- Bonus: Grab a grain of salt and check the publish date on this post.
As I talk with printers, list brokers, lead gen telemarketing providers, and others around the country these days, I’m hearing that activity is dropping off sharply from Partners. Hopefully, this article will get those of you in the “safe mode” back out on the street, marketing harder and smarter than ever. I know there’s business to be had, but it simply won’t walk in your front door on its own. Read more »