Marketing is more important now than ever before. Our messages need to be clear, concise, and packed with benefits for our suspect/prospects. There is plenty of income opportunity out there right now; we simply need to rise above our competitors and show why people should spend their money with us.
Let’s talk about marketing materials. What marketing materials actually are can be up for debate, but I would suggest that there are many things that should go on the list. Obviously your Web site is a key piece of your marketing materials. Or, if you have a piece of printed collateral describing your firm, that’s another perfect example. Direct marketing pieces, your business cards, special pieces you use at tradeshows and conferences, your tradeshow booth, and of course whatever you use in e-mail marketing and communication, these all fall under “marketing materials.” You could make this list much longer, I’m sure. Read more »