Marketing News

Another Great Reason to Attend Convergence 2015

By Bethany Foyt

The word is out! As part of The Genius Series, we’re hosting a Partner and ISV training at Convergence 2015 on Wednesday, March 18 from 8:30- 10:00am titled, The Genius (Mini) Series: Follow That Lead. All Microsoft Dynamics ISVs and Partners are welcome to attend, whether you’re exhibiting or not, to benefit from conference follow-up tips, tricks, and more.

With so many events taking Partners out of the office, we’re striving to give Partners more opportunities like these to learn in a smaller group setting, benefiting from very focused messaging specific to their role. Learn more about this opportunity and register today- only 40 spots are available.

The Genius Mini Series

How Fake People Deliver Real Results

By Adrianne Machina

Do you know Sam the Sales Guy, Ann from Accounting, and Mike in Manufacturing? To improve
your sales and marketing efforts, you need to get to know these people intimately – after you
create them.

Sam, Ann, and Mike aren’t real people. They are the names of personas who represent real
people. Personas are fictional characters who are a composite of real-world people and who
illustrate the values, goals, and behaviors of your typical ideal clients.

These “fake people” can make or break your sales and marketing success.

Read more »

Social Media Tips to Prepare for 2015

By Bethany Foyt

SocialOur friends over at The Partner Marketing Group posted a great blog about “Ensuring Social Media Success in 2015“. From getting your images, icons, and banners ready for the year to making sure your profiles are up-to-date and keyword-ready, getting your social media “ducks in a row” just got a whole lot easier with this blog post!

Check it out here: http://www.thepartnermarketinggroup.com/ensuring-social-media-success-2015-4-year-end-must-dos/.

 

Marketing in the New Year

By Bethany Foyt

If you’re like many of us, you’re putting those finishing touches on your 2015 marketing plan, hoping you’ve included consistent yet attention-grabbing deliverables.

When planning for an entire year, it’s very easy to lose focus. So, segmentation of your marketing plan is crucial! I like to split mine up by quarter, making each quarter dedicated to one business objective. That way, you can also dedicate certain events, like Convergence or WPC as components of your campaign. Segmenting is a great way to break up your goals, but sometimes budget is the main driver.

For these two reasons, we’ve created the chart below to help you identify advertising activities that meet your specific marketing goals AND align with the budget you’ve been allocated for 2015. Please click on the image below for a better view and contact Jane at Jane@thepartnerchannel.com for more information or read through our 2015 Media Kit for additional detail.

2015 Marketing Goals for Microsoft Dynamics Partners

What the #Hashtag Am I Supposed to Do?!

By Barbara Pfeiffer

by Barbara Pfeiffer, The Partner Marketing Group

A whole magazine with a hashtag theme? What else could you need? Well, if you’re not really active in social media, probably a little more information about what they are and why they are so important.

If your experience with hashtags is #Sharknado or the Jimmy Fallon/Justin Timberlake video (look up “Jimmy Fallon hashtag” on YouTube; really – do it – it’s pretty funny), then you probably are wondering why you should care.

Read more »

#TPCE14 Speaker Highlight: Meet Peter!

By Bethany Foyt

Peter MatejcekPeter Matejcek is an expert in video- ALL kinds…short, long, interactive, animation, interview, you name it. He says, “If you can record it- that is my love!” He is also passionate about digital media strategy, finding new ways to communicate online.  

Having seen Peter in action via online video and on conference calls, I can say his energy and passion for video is contagious, which is why having him join us at The Partner Connections Event 2014 will be a treat. Learn more about Peter and join us in St. Louis, October 13-14!

#TPCE14 Speaker Highlight: Meet Adrianne

By Bethany Foyt

Adrianne MachinaAdrianne Machina is an expert in all things marketing and owner of her marketing firm, Tornado Marketing. We’re delighted to have this expert join us at The Partner Connections Event 2014 (#TPCE14) to present, “Why Campaigns Fail – Fixing the Impact Points that Make or Break your Marketing Campaign Success” and “10 Step Checklist for Your Website Redesign”. Take a moment to learn more about Adrianne and all she offers to our event…

#TPCE14 Speaker Highlight: Meet Cheryl!

By Bethany Foyt

Cheryl SalazarWe are very excited to have Cheryl Salazar (and her beautiful South African accent) join us at The Partner Connections Event 2014 to present 50 Marketing Tips in 50 Minutes AND 20 Throwback Marketing Tips…Where Are They Now?

Learn more about Cheryl and plan to join us October 13-14 in St. Louis!

Discover What The Partner Connections Event 2014 Can Offer You AND Your Entire Team!

By Bethany Foyt

The Partner Connections Event 2014 will offer a wide range of learning to Microsoft Dynamics Partners, but we don’t expect you to just take our word for it. We’ve split the key take-aways by role in an easy to digest format. Check out our nifty infographic and see if #TPCE14 has what you’re looking for

TPCE14 Infographic Banner

 

 

 

 

 

Stop Worrying About Plan B; You Still Have 24 Letters to Go!

By Adrianne Machina

Have you ever signed up for a Microsoft marketing campaign and been disappointed by the results? Sponsored a tradeshow booth that only attracted the goodie-grabbers?  Signed up for an online pay-per-click program only to watch your campaign budget fizzle away without results? 

Unless you aren’t doing any marketing, the answer is probably YES. You’ve had one or perhaps even ALL of those experiences. As your marketing advisor, I’m here to tell you that’s perfectly normal. Failure is an innate part of the learning process. 

Read more »

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