At The Partner Marketing Group, we are asked this question time and again. This article is not meant to be a definitive guide to industry marketing but offers a few good reasons why you should invest in it and provides a few pointers to get you started. For those resellers who have already made the investment, hopefully the tips help you gain better traction in your chosen industry.
I have learned a lot of lessons in my time in business. I feel fortunate to have helped two companies start from the ground floor during my career. I would like to write about how I did everything the right way, and how the success of the company I work for today is directly a result of my skills, but that wouldn’t be true. There is an expression, “I would rather be lucky than smart.” I am a firm believer in that adage, as it is essentially luck with some splashes of logic that have led me to where I am today. In the 15 years that I have been with my company, there are three major things that luckily happened right when the company needed them to in order to create demand in the marketplace for the software we sold: (1) SaaS, (2) Enron, and (3) real estate.
We had a fabulous time at the first Genius (Mini) Series and had a dynamic group of about twenty Microsoft Dynamics ISVs and VARs join us while at Convergence 2015.
Thank you attendees and The Partner Marketing Group for sharing their genius with us! Read more about the event here.
Although this new age of content marketing suits me very well, there are still times when I long for the good old days of direct mail when I could drop the letters in the mailbox and have the satisfaction that the job was “done”. Now, if I post on one blog, I could post on three more. If I send five tweets, I could send 10 more. The demand for fresh, new content is never-ending. It is like a hungry content machine that is never satisfied.
The Partner Channel has offered Microsoft Dynamics Partners learning opportunities in the form of The Partner Event, The Partner Channel Magazine, and Membership for the past 10 years. In an effort to continue providing value for this group of Partners, The Partner Channel is releasing a new opportunity for personal and professional development.
The Genius Series
Businesses know that video plays an important role in marketing communications, but producing a good video is complex and costly. Or is it? My mission is to show you how to produce videos for your business quickly, easily, and most importantly, on a budget. I get it. I’ve dealt with all of the issues you face when trying to create a marketing video: Finite marketing budgets, no time to sit down and write a script, no one from the company wants to be on camera, and no one knows where to start! Typically, businesses approach video the way Hollywood does: More is more. While this philosophy might work for blockbusters, it’s sure to fail when applied to business videos. Your prospects and customers don’t want to sit through a two-hour long epic. They want valuable content, and they want it in three minutes or less. How can you deliver videos that will drive conversion and lead generation? Read on.
The word is out! As part of The Genius Series, we’re hosting a Partner and ISV training at Convergence 2015 on Wednesday, March 18 from 8:30- 10:00am titled, The Genius (Mini) Series: Follow That Lead. All Microsoft Dynamics ISVs and Partners are welcome to attend, whether you’re exhibiting or not, to benefit from conference follow-up tips, tricks, and more.
With so many events taking Partners out of the office, we’re striving to give Partners more opportunities like these to learn in a smaller group setting, benefiting from very focused messaging specific to their role. Learn more about this opportunity and register today- only 40 spots are available.
Do you know Sam the Sales Guy, Ann from Accounting, and Mike in Manufacturing? To improve
your sales and marketing efforts, you need to get to know these people intimately – after you
Sam, Ann, and Mike aren’t real people. They are the names of personas who represent real
people. Personas are fictional characters who are a composite of real-world people and who
illustrate the values, goals, and behaviors of your typical ideal clients.
These “fake people” can make or break your sales and marketing success.
Our friends over at The Partner Marketing Group posted a great blog about “Ensuring Social Media Success in 2015“. From getting your images, icons, and banners ready for the year to making sure your profiles are up-to-date and keyword-ready, getting your social media “ducks in a row” just got a whole lot easier with this blog post!
If you’re like many of us, you’re putting those finishing touches on your 2015 marketing plan, hoping you’ve included consistent yet attention-grabbing deliverables.
When planning for an entire year, it’s very easy to lose focus. So, segmentation of your marketing plan is crucial! I like to split mine up by quarter, making each quarter dedicated to one business objective. That way, you can also dedicate certain events, like Convergence or WPC as components of your campaign. Segmenting is a great way to break up your goals, but sometimes budget is the main driver.
For these two reasons, we’ve created the chart below to help you identify advertising activities that meet your specific marketing goals AND align with the budget you’ve been allocated for 2015. Please click on the image below for a better view and contact Jane at Jane@thepartnerchannel.com for more information or read through our 2015 Media Kit for additional detail.