Marketing News

Three Reasons to Download The Partner Channel Magazine Marketing eBook

By Bethany Foyt

The Partner Channel Magazine Marketing eBook has an entire year of marketing expertise at your fingertips! Here are three reasons why you’ll want to download your copy…today:

  1. Don’t recreate the wheel. Learn from the past and from experts in the Microsoft Dynamics community.
  2. Have quick access to all marketing articles from 2015 in ONE spot.
  3. Check out an exclusive “Look Forward” from our eBook sponsor, Crestwood Associates, to see how marketing in 2016 is evolving and will change how we market.

The Partner Channel Magazine Marketing eBook

By Bethany Foyt

Final eBook ImageFrom fixing failed marketing campaigns to great collaborative marketing ideas, this past year of marketing expertise can now be yours within the very first Marketing eBook from The Partner Channel Magazine.

In addition to all the great 2015 marketing articles from industry experts, readers will enjoy a “look forward” from our eBook sponsor, Crestwood Associates.

Implement best practices from this eBook for a stellar year of marketing in 2016. Who knows, maybe you’ll be one of the experts featured in the eBook next year.

The Power of Connecting with Like-Minded Professionals

By Bethany Foyt

When I joined The Partner Channel in 2013, I knew my values aligned perfectly with the company’s mission from the start. I’ve always had a passion for community and am proud that The Partner Channel strives to offer that up in every resource we provide.Community Quote

This is especially the case with our new offering, The Genius Series. The six students we have participating in this year’s class have already amazed me beyond all my expectations. Even though we’re not at the same event or in the same room, connecting virtually is giving us all a new-found sense of community in the often crazed and impersonal world we live in daily.

Lindy Belley from Integrity Data shared this after last month’s class: I seriously get a boost of energy after we have our meetings. I finally had the desire to put creative planning and thought into the webinar follow up campaign I’ve been mentally working on for months. Felt like I accomplished something useful and forward-thinking.”

Kaitlyn McKendry from Vicinity Manufacturing said it all after our first class: “The small-group setting of the sessions and sense of community that The Partner Channel is fostering among participants is invaluable. For me personally, the program is offering outside guidance and encouraging lasting connections as I work to move forward and build a career.”

The power behind this determined group of professionals is so exciting to witness and I look forward to six more wonderful months with them to tackle topics like marketing budgets, content marketing, event management, marketing tracking, and more.

Interested in participating in upcoming classes? Shoot me a note at Bethany@thepartnerchannel.com and I’ll add you to my list!

 

Memorable and Shareworthy Marketing Content

By Bethany Foyt

This infographic and blog from Hubspot touches on very important stats that showcase the difficulty in making your marketing content memorable and shareworthy. As the blog article states, “Memorable promotional emails are a dime a dozen- and yet, how memorable an email is correlates strongly with whether or not recipients forward it to others or share it with their social networks.”

We are covering this exact topic at PreGAME to Summit in Reno tomorrow morning at our session, Marketing to the Online Attention Threshold. Our panelists, Jon Rivers and Brooke Webb, will offer up tips on how they have created memorable and shareworthy marketing content. This session will look at tried and true methods of providing value while considering the attention that Customers (and fellow Partners) are both willing and able to provide. Join us Tuesday at 10:00 AM PST in Reno at PreGAME for this session. You won’t want to miss it!

Summer EBook Writing

By Adrianne Machina

Okay, summer may be coming to an end, but we here at The Partner Channel are in denial.

Here’s another great article from The Partner Channel Magazine Summer 2015 issue by Adrianne Machina. Read the full magazine here: http://thepartnerchannel.com/magazine/partner-channel-magazine-online/

Introducing The Genius Series Students

By Bethany Foyt

We’re very excited and pleased to welcome our very first class of geniuses into The Genius Series: Marketers Excel Into Geniuses. Get to know our students below by reading a few fun facts and make sure to congratulate them on social media or in person!

Aynsley Keller, Marketing Director at SK GLOBAL SOFTWARE Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 AK_Headshot_2014 In this season of life I look forward to more regional travel and getting to know neighboring towns and hidden gems that are closer to home. A local chef used to make this bubbling mozzarella/tomato appetizer that will be a lasting memory. Where did you go chef?! The famous and fictional Proverbs 31 woman. I’d sure like to pick her brain!
Cindy Braum, Senior Consultant at BKD Technologies Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 Cindy Braum Colorado because it’s beautiful.   I love the mountains and the low humidity and cooler weather.  Always a good hair day! Any and all seafood.  Anything Italian with red sauce is a close 2nd. Maya Angelou. Her quotes and books are so enlightening and motivational.  I think she was an extraordinary person and I could sit and talk with her for hours about everything!
Kaitlyn McKendry, Marketing Coordinator at Vicinity Manufacturing Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 Kaitlyn CROP I’m a beach vacationer, the best beach I have ever been to is St. John in the US Virgin Islands. Favorite place to travel would ultimately be any new city—something new to learn, explore and appreciate. Not sure it is the best—but a one of my regular favorites is a local dish called “Angry Muscles” in white wine butter sauce with chopped fresh jalapeno’s and thick cut bacon. Basically anything with Spice and Bacon works for my pallet. Pope Francis, Amy Schumer, Hilary Clinton
Kim Haythornthwaite, General Manager at Nolan Business Solutions Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 Kim H Vancouver Island. Nature and Ocean South of France (of course!) Margaret Atwood
Lindy Belley, Marketing Coordinator at Integrity Data Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 Lindy Belley There are so many places I’ve loved to visit over the years, but my favorite locations usually have memories attached to them that I’ll never be able to experience again. For that reason, I would have to choose Manistee, MI. By the five food groups: mashed potatoes, strawberries, Cheerios, steak (not lean, I know), and ice cream Joe McNally, Photographer
Nicole Helm, Marketing Coordinator at Rockton Software Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 nicole Nashville, I love the people, music, and food! Chocolate covered strawberries Joanna Gaines, of off the show Fixer Upper, I love her design element, and I love to understand how they started their business!

 

The Partner Channel and Dynamic Partner Connections Collaborate to Offer More Learning Opportunities

By Bethany Foyt

The Partner Channel has hosted a sales, marketing, and leadership-focused event from 2004 to 2012 called The Partner Event, and then hosted The Partner Connections Event with Dynamic Partner Connections in 2013 and 2014. Now The Partner Channel and Dynamic Partner Communities are collaborating in a new way to provide training and educational sessions specifically for Microsoft Dynamics Partners at PreGAME to Summit this October 12-13 in Reno, NV and The Partner Channel is offering The Genius Series: Marketers Excel into Geniuses starting this September. Read the full press release here.

Get Involved in The Genius Series!

By Bethany Foyt

Whether you want to build you knowledge, share your wisdom, or help your peers in the Microsoft Dynamics Partner community, there is a way to participate in The Genius Series! Click the image below to download The Genius Series Participation Chart and contact Jenny at Jenny@thepartnerchannel.com to get involved.

We’re still accepting applications to The Genius Series: Marketers Excel into Geniuses which starts this September. Apply today!

The Genius Series Participation Chart

Are Your Customers Collecting Dust?

By Michelle Glennie

This Throwback Thursday article is from the Spring 2011 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!

What is a customer? According to Webster’s Dictionary, a customer is defined as one that purchases a commodity or service. When I think of this definition, I realize it’s truly how most companies treat their customers. When a sale is complete, our prospects become our customers and are entered into our enterprise resource planning (ERP), customer relationship management (CRM), or point-of-sale (POS) system as “customers”.  Depending upon the product or service that you sell, you may have some interaction with new customers for the first few days, weeks, or months.  Your customer service team may have in-depth knowledge about these customers during the initial phase of the relationship, but how much do you continue to learn about your customers after they get past the initial sale?  Are they  “collecting dust” in your database while you continue to work on new business?  If so, you may be missing a lot of opportunity.

Read more »

Should You Apply to The Genius Series for Marketers?

By Bethany Foyt

2015 marks the first year of our educational program for Microsoft Dynamics Partners. The Genius Series is dedicated to helping marketers develop professionally as well as on a personal level, meeting with peers and learning from the best in the industry.

Because this is a new offering in the channel, we understand there are questions and the first one we want to help you answer is whether you’re a good fit for the program. Follow the infographic below and email Bethany Foyt at Bethany@thepartnerchannel.com if you have any more questions that need answering…

 

The Genius Series Infographic

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