Marketing News

Download #MakeItDyn Report: Brand Makeovers

By Bethany Foyt

Articles about re branding talk a lot about emotion and how people either love or hate the new company look, product direction, or bold commercials. As dramatic as Business to Consumer (B2C) marketing can be, it is easy to get caught up in the push and pull of it all.Brand Makeovers Graphic

Business to Business (B2B) marketing is not as concerned about making an impression with a rebrand; rather, they want it to more clearly convey who they are as a company.

Our world of technology is changing faster than ever. Who these companies are is evolving just as quickly to meet the demands of technology users and businesses.

Whether branching off into a new market or simply clarifying their value proposition with current customers, these Microsoft Dynamics Partners share their challenges and successes in this report.

Download Brand Makeovers and more #MakeItDyn reports today.

Three Traits That Generate More Clicks

By Bethany Foyt

As we analyze newsletter engagement metrics from 2016, we have concluded that newsletter sponsors that had the following traits in their message generated more click-throughs. While these traits may not come as a shock, they are a great affirmation of what you’ve read in marketing articles through the years. Turns out these things really do work!

Want to optimize your advertising in 2017? Read on!

Read more »

Winter 2017 Issue of The List is Here!

By Bethany Foyt

The List Logo_Need AddonsWhat happens when The Partner Channel Magazine Winter 2017 goes live?? The Winter 2017 version of The List is available too.

So, after (or before :)) you read some stellar articles around how the more things change, the more things stay the same, download your copy of The List (pdf version) or browse new products and solutions at www.thelistmobile.com.

 

The Marketing Juggler

By Barbara Pfeiffer

This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online

How to take on a new product without dropping a single pin

You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to demand generation expert. You have to create compelling content and campaigns for more than one product, or more than one target market. You’re a juggler “par excellence”, and you’ve just been tossed some new pins to juggle. Sound familiar?

When your company takes on a new product, like Microsoft Dynamics 365 for example, you have to put time, energy, budget, and resources into marketing it – whether you were part of the decision or not.

If you’re like most of us, your first reaction is to just throw your new product into the mix and move forward. Don’t do it! A new product or solution (whether it’s new to just you or to the marketplace in general) needs a new approach, groundwork, AND special tactics.

WHERE SHOULD YOU START?

Read more »

Branding for Microsoft Dynamics 365

By Bethany Foyt

Okay, Dynamics 365 is here, now how do you market it?

Aside from the major changes in technology, Dynamics 365 has its own branding guidelines. Microsoft has created a style guide to help you consistently brand your marketing messages.

Download that style guide here.

To Purge Or Not To Purge Contact Lists…

By Bethany Foyt

Beware of GraymailIf you read Adrianne Machina’s article in The Partner Channel Magazine Fall 2016 Issue, you have been exposed to the term: graymail. Maybe you didn’t think twice about it, but there are many reasons you really should!

Graymail could be harming your business, but purging contacts isn’t necessarily the solution for all Partner organizations.

Read how three Partner organizations are dealing with the dreaded graymail to see if their marketing best practices can help you decide how to create your own!

Download the very first (of many more to come) Marketing in the Microsoft Dynamics Community reports: Beware of Graymail.

The Total (Career) Package

By Bethany Foyt

By Lindy Belley of Integrity Data

Princess. Fireman. Astronaut. Teacher. Many kids have an idea of what they want to be when they grow up. I was not that child. Things I was really good at: Putting items back where they belonged, helping around the house, making friends, trusting strangers, forcing my little brother to ask for my drink refills.

Read more »

The Partner Channel Magazine Summer 2016 Issue: The Total Package

By Bethany Foyt

How much time have you spent on thinking about what it takes to become the total package for your customers?Summer 2016 Image

The Partner Channel Magazine has you covered! Read the Summer 2016 issue for tips on rounding out your business processes, industry expertise, your own roster, and more!

Catch Up On Your Reading With The Partner Channel Magazine eBooks

By Bethany Foyt

If you are experiencing any kind of summer slow-down, take this chance to catch up on some educational and enjoyable reading!

The Partner Channel released two eBooks this past year with loads of great marketing and leadership articles to help Partners in the Microsoft Dynamics channel boost their business and careers.

So, grab that iced tea, sit back in a hammock, and enjoy…

Meet The Geniuses Webinar

By Bethany Foyt

What a great call with our graduating class of geniuses today! Not only did they share what they’ve learned and accomplished over the past year, they passed on the sharing culture by asking participants about list purchases and marketing resources. The genius continues…

Don’t miss out a second time. See what The Genius Series is all about and how this online culture of sharing and learning can make a world of difference in your professional lives!

Once you’ve heard enough, make sure to apply by July 31 to save your spot as one of next year’s geniuses.

Page 2 of 8«12345»...Last »

  • Polls

  • How do you implement "Influencer Marketing" into your business?

    » View Results

    Loading ... Loading ...

    Testimonial

    I always look forward to reading The Partner Channel Magazine and find that the content is very interesting, on topic, and easy to read, which makes it all very valuable to our company.
    - Jeffrey Porter, RockySoft Corporation

Archives