Marketing News

The Marketing Juggler

By Barbara Pfeiffer

This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online

How to take on a new product without dropping a single pin

You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to demand generation expert. You have to create compelling content and campaigns for more than one product, or more than one target market. You’re a juggler “par excellence”, and you’ve just been tossed some new pins to juggle. Sound familiar?

When your company takes on a new product, like Microsoft Dynamics 365 for example, you have to put time, energy, budget, and resources into marketing it – whether you were part of the decision or not.

If you’re like most of us, your first reaction is to just throw your new product into the mix and move forward. Don’t do it! A new product or solution (whether it’s new to just you or to the marketplace in general) needs a new approach, groundwork, AND special tactics.

WHERE SHOULD YOU START?

Read more »

Branding for Microsoft Dynamics 365

By Bethany Foyt

Okay, Dynamics 365 is here, now how do you market it?

Aside from the major changes in technology, Dynamics 365 has its own branding guidelines. Microsoft has created a style guide to help you consistently brand your marketing messages.

Download that style guide here.

To Purge Or Not To Purge Contact Lists…

By Bethany Foyt

Beware of GraymailIf you read Adrianne Machina’s article in The Partner Channel Magazine Fall 2016 Issue, you have been exposed to the term: graymail. Maybe you didn’t think twice about it, but there are many reasons you really should!

Graymail could be harming your business, but purging contacts isn’t necessarily the solution for all Partner organizations.

Read how three Partner organizations are dealing with the dreaded graymail to see if their marketing best practices can help you decide how to create your own!

Download the very first (of many more to come) Marketing in the Microsoft Dynamics Community reports: Beware of Graymail.

The Total (Career) Package

By Bethany Foyt

By Lindy Belley of Integrity Data

Princess. Fireman. Astronaut. Teacher. Many kids have an idea of what they want to be when they grow up. I was not that child. Things I was really good at: Putting items back where they belonged, helping around the house, making friends, trusting strangers, forcing my little brother to ask for my drink refills.

Read more »

The Partner Channel Magazine Summer 2016 Issue: The Total Package

By Bethany Foyt

How much time have you spent on thinking about what it takes to become the total package for your customers?Summer 2016 Image

The Partner Channel Magazine has you covered! Read the Summer 2016 issue for tips on rounding out your business processes, industry expertise, your own roster, and more!

Catch Up On Your Reading With The Partner Channel Magazine eBooks

By Bethany Foyt

If you are experiencing any kind of summer slow-down, take this chance to catch up on some educational and enjoyable reading!

The Partner Channel released two eBooks this past year with loads of great marketing and leadership articles to help Partners in the Microsoft Dynamics channel boost their business and careers.

So, grab that iced tea, sit back in a hammock, and enjoy…

Meet The Geniuses Webinar

By Bethany Foyt

What a great call with our graduating class of geniuses today! Not only did they share what they’ve learned and accomplished over the past year, they passed on the sharing culture by asking participants about list purchases and marketing resources. The genius continues…

Don’t miss out a second time. See what The Genius Series is all about and how this online culture of sharing and learning can make a world of difference in your professional lives!

Once you’ve heard enough, make sure to apply by July 31 to save your spot as one of next year’s geniuses.

What’s My Company’s Story?

By Bethany Foyt

By Aynsley Keller

Marketing seems to get reinvented and redefined more than any other business focus. I know you’re thinking “spoken like a true marketer”. Just hear me out. My experience is minimal in comparison to those veterans of marketing who seem to have all the answers and remember the days before the internet and back when a direct mail campaign could get you exponential ROI. I have, however, been around long enough to witness not one shift, but many shifts in messaging trends and email do’s and don’ts’ and search engine ‘optimization’ or whatever the new term they call it is.

Read more »

Help Us Congratulate The Graduating Class of Marketers Excel Into Geniuses, Class of 2016!

By Bethany Foyt

Over the course of the past nine months, The Genius Series students underwent rigorous online training on topics, such as video marketing, list management, budget planning, sales and marketing alignment, and more. In addition to the wisdom they’ve acquired, this group of marketers has built a long-lasting comradery to share ideas and best practices while they continue on their marketing journeys.

Congratulate these geniuses on social media, address your emails to them with “genius” in the greeting line, or simply bow down to them when you see them at the next event. :)

This is a major achievement and all of these marketers took their work, and their companies, to the next level of marketing! Way to go, geniuses!!

 

About The Genius Series

The Genius Series is a learning and networking opportunity for Microsoft Dynamics professionals to develop marketing skills and implement tried and true best practices shared by industry experts. In addition to nine months of intense educational sessions, students will have the opportunity to connect with like-minded peers, experienced marketing professionals, and community mentors to expand their knowledge and network within the Microsoft Dynamics community.

Learn more at http://thepartnerchannel.com/the-genius-series/.

eBooks for the Microsoft Dynamics Partner Community Masses

By Bethany Foyt

We’ve had such a great response with our first Marketing eBook that we’re getting ready to launch a Leadership eBook right before Envision.

Before this next one comes your way, make sure to download your copy of The Partner Channel Magazine Marketing eBook today!

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