Marketing News

The Missing X Factor in Technology Marketing

By Michelle Etherton

Story by Michelle Etherton

When you’re marketing technology, especially in a B2B model, you’ve got plenty of messaging that shows how your product/service/company helps businesses succeed. If you’re one step further in your marketing, you’re also able to say how your product/service/company helps different roles and personas within the business succeed.

That’s all fine and good, and it’s important messaging to have. But, it’s not enough. Not today.

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The one about culture

By Bethany Foyt

The Partner Channel Magazine Fall 2017 issue is ready for download and company culture is the theme.Fall 2017 Cover

But what is company culture exactly and why does it really matter?

It may be more important than you think and if you haven’t thought about it until now, there’s no better time to read this issue of The Partner Channel Magazine!

In addition to sales, marketing, and leadership tips and tricks, you will get an inside look into other Microsoft Dynamics Partner organizations in the ISV and VAR profiles, featuring SK Global Software, Qixas Group, and Prophix as well as a complete list of Partner award recipients.

Wait there’s more! The Partner Channel interviewed Cecilia Flombaum who is One Commercial Partner’s (OCP) Business Application Lead at Microsoft. Learn more about this group and how they plan to simplify Partner’s engagement with Microsoft.

The Genius Series: Class of 2017-2018

By Bethany Foyt

The Partner Channel is honored to welcome the following students into the 2017-2018 class of marketers excel into geniuses!

The first class is scheduled for September 21, 2017, covering the topic of List Maintenance and Management. But before we set out on this exciting journey to genius, get to know this year’s students by hearing what genius they admire most…

Dale Haines

DALE HAINES, Marketing Manager at ImageTag (www.kwiktag.com)

Socrates

Because I believe as he did, you must question and examine what you know as if you know nothing in search of truth and what is right.

DAVID GERSTEN, VP of Sales and Marketing at Bond Consulting (www.bondconsultingservices.com)

Elon Musk

Because he is not only an Entrepreneur but he is also an engineer, investor, and inventor. I add the concept of Futurist too. His forward-thinking about technology advancements are to align the rest of others. Others may fail and give up. Elon Musk may fail but he never gives up. Making the world a better place for the next people is a very humbling position to be in.

Laurie Headshot_Final

LAURIE JOHNSON, Sr. Marketing Communications Specialist at JetReports (www.jetreports.com)

Carl Sagan

Because he brought honest, scientific answers to complex questions. More importantly, he found a way to communicate and connect with people and by doing so, was able to challenge preexisting thoughts and beliefs through factual data. He wasn’t afraid to admit what he didn’t know and remained curious and open to the world around him all while sharing his knowledge. Sagan said in his last interview that “Science is more than a body of knowledge. It’s a way of thinking, a way of skeptically interrogating the universe with a fine understanding of human fallibility.” I hope that after attending this course I can share my newly found knowledge with anyone who is interested.

Rod O Conner

ROD O’CONNOR, Owner at Briware Solutions (www.briwaresolutions.com)

Having built a career around ERP software, including time as a consultant, an end user, in IT, and in Accounting, Rod started Briware Solutions to help growing companies solve their business process problems by making the most of their systems and their teams.

shawna

SHAWNA SHARMA, Marketing Manager at Qixas Group (www.qixas.com)

Steve Jobs

He was a leader and a visionary who had an idea and kept working on it despite being faced with a lot of criticism and failures. I think the drive and passion he had was admirable. He has changed the way various industries work. For example, Music, Entertainment, Telecommunications, IT. Because of his inventions, humans have transformed their behavior. The way we engage with each other, the way we communicate, the way we work and even the way we think and live.

Tara Headshot 2

TARA GRANT, VP of Marketing at JetReports (www.jetreports.com)

Oprah Winfrey

Because everything she touches turns to gold and she seems to effortlessly balance humanitarianism with media magnate genius. Who doesn’t love Oprah?

My Journey in The Genius Series

By Bethany Foyt

By Sarah Pavlik, 2017 graduate of The Genius SeriesSarah Pavlik

When I presented my case to apply for this marketing course, my primary goal was to learn more about digital marketing and improve our lead generation.  While the course offering was diverse, I felt that I could have my immediate needs met and pick up some tips along the way.

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The Unexpected Journey of a Psychology Major That Changed Everything

By Bethany Foyt

Hannah HorningBy Hannah Horning, 2017 graduate of The Genius Series

Everyone’s career path is a little different. Mine started with a single conversation. One that took me down an unexpected path and changed everything. The conversation happened something like this:

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Are you looking for a way to shake up your marketing?

By Bethany Foyt

Live Video Marketing CoverVideo marketing has been around for quite some time and is an important part of a Partner’s marketing, but only recently has it become more and more feasible from a budget and resources perspective. As Brooke Webb Smith mentions in this report, “Video is a great way to simplify complicated topics”.

Add a live component to video, and you have a unique and even more valuable way to reach your prospects and customers on an emotional level. The technology and applications are there…are you ready?!

Live video may sound scary, but this report about Catching Video in the Moment can help ease you into a technique that is sure to differentiate your business.

Download the report today and reach out to these peers and video experts on social media!

 

The Genius Series Registration Now Open!

By Bethany Foyt

As the second year of The Genius Series comes to a close, we look forward to another class of students starting this fall.

Reg now open 2017

The Genius Series Marketers Excel Into Geniuses, class of 2017-2018 will go from September, 2017 to May, 2018 meeting two hours online each month.

If you’ve had your eye on the class, reserve your spot today (limited to 10 students per class)!

Social Media: Love it, hate it, love to hate it?

By Bethany Foyt

Cover ShotThe most recent #MakeItDyn report: Generational Look at Social Media, opened my eyes to different perspectives on social media. Speaking with professionals about how they use social media and whether they like it or not got me thinking…how do I feel about it?

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The Day Has Come: Social Media Ranks Supreme

By Bethany Foyt

I knew there would come a time that social media would contribute to high referral web traffic, but I just didn’t realize it would be so drastic. In 2016, social media accounted for double the amount of traffic than in 2015.

What happened in the past year for our business to see such a major swing? You could say we’re posting more content, creating more value, and connecting with more like-minded people. All of that, I would say is true, but I think a few more things come into play.

Read more »

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