Marketing News

My Journey in The Genius Series

By Bethany Foyt

By Sarah Pavlik, 2017 graduate of The Genius SeriesSarah Pavlik

When I presented my case to apply for this marketing course, my primary goal was to learn more about digital marketing and improve our lead generation.  While the course offering was diverse, I felt that I could have my immediate needs met and pick up some tips along the way.

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The Unexpected Journey of a Psychology Major That Changed Everything

By Bethany Foyt

Hannah HorningBy Hannah Horning, 2017 graduate of The Genius Series

Everyone’s career path is a little different. Mine started with a single conversation. One that took me down an unexpected path and changed everything. The conversation happened something like this:

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Are you looking for a way to shake up your marketing?

By Bethany Foyt

Live Video Marketing CoverVideo marketing has been around for quite some time and is an important part of a Partner’s marketing, but only recently has it become more and more feasible from a budget and resources perspective. As Brooke Webb Smith mentions in this report, “Video is a great way to simplify complicated topics”.

Add a live component to video, and you have a unique and even more valuable way to reach your prospects and customers on an emotional level. The technology and applications are there…are you ready?!

Live video may sound scary, but this report about Catching Video in the Moment can help ease you into a technique that is sure to differentiate your business.

Download the report today and reach out to these peers and video experts on social media!

 

The Genius Series Registration Now Open!

By Bethany Foyt

As the second year of The Genius Series comes to a close, we look forward to another class of students starting this fall.

Reg now open 2017

The Genius Series Marketers Excel Into Geniuses, class of 2017-2018 will go from September, 2017 to May, 2018 meeting two hours online each month.

If you’ve had your eye on the class, reserve your spot today (limited to 10 students per class)!

Social Media: Love it, hate it, love to hate it?

By Bethany Foyt

Cover ShotThe most recent #MakeItDyn report: Generational Look at Social Media, opened my eyes to different perspectives on social media. Speaking with professionals about how they use social media and whether they like it or not got me thinking…how do I feel about it?

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The Day Has Come: Social Media Ranks Supreme

By Bethany Foyt

I knew there would come a time that social media would contribute to high referral web traffic, but I just didn’t realize it would be so drastic. In 2016, social media accounted for double the amount of traffic than in 2015.

What happened in the past year for our business to see such a major swing? You could say we’re posting more content, creating more value, and connecting with more like-minded people. All of that, I would say is true, but I think a few more things come into play.

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Download #MakeItDyn Report: Brand Makeovers

By Bethany Foyt

Articles about re branding talk a lot about emotion and how people either love or hate the new company look, product direction, or bold commercials. As dramatic as Business to Consumer (B2C) marketing can be, it is easy to get caught up in the push and pull of it all.Brand Makeovers Graphic

Business to Business (B2B) marketing is not as concerned about making an impression with a rebrand; rather, they want it to more clearly convey who they are as a company.

Our world of technology is changing faster than ever. Who these companies are is evolving just as quickly to meet the demands of technology users and businesses.

Whether branching off into a new market or simply clarifying their value proposition with current customers, these Microsoft Dynamics Partners share their challenges and successes in this report.

Download Brand Makeovers and more #MakeItDyn reports today.

Three Traits That Generate More Clicks

By Bethany Foyt

As we analyze newsletter engagement metrics from 2016, we have concluded that newsletter sponsors that had the following traits in their message generated more click-throughs. While these traits may not come as a shock, they are a great affirmation of what you’ve read in marketing articles through the years. Turns out these things really do work!

Want to optimize your advertising in 2017? Read on!

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Winter 2017 Issue of The List is Here!

By Bethany Foyt

The List Logo_Need AddonsWhat happens when The Partner Channel Magazine Winter 2017 goes live?? The Winter 2017 version of The List is available too.

So, after (or before :)) you read some stellar articles around how the more things change, the more things stay the same, download your copy of The List (pdf version) or browse new products and solutions at www.thelistmobile.com.

 

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