Leadership News

Going With Our Gut

By Bonnie Robertson

This Throwback Thursday article is from the Fall 2012 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!

It is interesting what shapes our lives and decisions. 

Crises survived in childhood.  Encouragement given from others.  Ordinary people providing us with extraordinary insights. Sometimes driven by fear, other times by inspiration, how these events and people weave their way into our decision making is not always obvious.  It took me years to realize that the first entrepreneur I was ever captivated by was my own father.  He was an industrious farmer and rancher and a reputable cattle buyer.

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The Partner Channel and Dynamic Partner Connections Collaborate to Offer More Learning Opportunities

By Bethany Foyt

The Partner Channel has hosted a sales, marketing, and leadership-focused event from 2004 to 2012 called The Partner Event, and then hosted The Partner Connections Event with Dynamic Partner Connections in 2013 and 2014. Now The Partner Channel and Dynamic Partner Communities are collaborating in a new way to provide training and educational sessions specifically for Microsoft Dynamics Partners at PreGAME to Summit this October 12-13 in Reno, NV and The Partner Channel is offering The Genius Series: Marketers Excel into Geniuses starting this September. Read the full press release here.

Don’t Think, Just Write. Then Act.

By Tracy Faleide

This Throwback Thursday article is from the Summer 2014 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!

Remember sniglets? (They’re neologisms or newly-coined terms on their way to being accepted into mainstream language. They were all the rage in the late ’80s.) I think there should be a sniglet for the time between feeling something isn’t right, to taking action. Hmmmm. What could we call that?

  • Denialation (denial + duration)
  • Worsera (worse + era)
  • Hinderquarter (self-evident)

No matter what you call it, we all have been negatively impacted by the space between suspecting and correcting. Since we know how painful these timespans can be for everyone involved, why don’t we do something about it?

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Workplace 2.0: The New Reality

By Pam McGee

This Throwback Thursday article is from the Fall 2013 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!

It’s not about workspaces, hierarchy, benefits, pay, vacation time, promotions, or even titles anymore. The new workplace is different; however, different doesn’t mean deficient. Think about it – the world of work has access to more information 24/7, more diversity, more technology, more college graduates, more flexibility to work virtually, more generations in the workplaces, global span and local depth, broad and viral communication channels like social media, tele-presence workers, green and sustainability expectations (it’s no longer an option in most cases), highly educated customers, shifting healthcare needs and provisions, different buying habits and patterns (for heaven’s sake, more cars are bought on carsoup.com than at the local car dealer), on-demand TV (commercials are a thing of yesterday), on-demand information (who reads the paper…when you want information, you get it, you don’t let someone else determine it), and employees that are just not like they used to be or maybe just have a different way of thinking about their role in your company. With all that opportunity, how does a company successfully drive company performance, exceed customer expectations, and create a satisfied and engaged workforce?

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Should You Apply to The Genius Series for Marketers?

By Bethany Foyt

2015 marks the first year of our educational program for Microsoft Dynamics Partners. The Genius Series is dedicated to helping marketers develop professionally as well as on a personal level, meeting with peers and learning from the best in the industry.

Because this is a new offering in the channel, we understand there are questions and the first one we want to help you answer is whether you’re a good fit for the program. Follow the infographic below and email Bethany Foyt at Bethany@thepartnerchannel.com if you have any more questions that need answering…

 

The Genius Series Infographic

How Going Vertical Saved My Company

By Chris Elmore

I have learned a lot of lessons in my time in business. I feel fortunate to have helped two companies start from the ground floor during my career. I would like to write about how I did everything the right way, and how the success of the company I work for today is directly a result of my skills, but that wouldn’t be true.  There is an expression, “I would rather be lucky than smart.” I am a firm believer in that adage, as it is essentially luck with some splashes of logic that have led me to where I am today. In the 15 years that I have been with my company, there are three major things that luckily happened right when the company needed them to in order to create demand in the marketplace for the software we sold: (1) SaaS, (2) Enron, and (3) real estate.

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DevOps…What?

By Peter Joeckel

Elevator pitch for the attention-span challenged, Twitter-obsessed generation: DevOps is a unique opportunity for highly-differentiated business process re-engineering services that has not yet penetrated the Microsoft Dynamics space.

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Another Great Reason to Attend Convergence 2015

By Bethany Foyt

The word is out! As part of The Genius Series, we’re hosting a Partner and ISV training at Convergence 2015 on Wednesday, March 18 from 8:30- 10:00am titled, The Genius (Mini) Series: Follow That Lead. All Microsoft Dynamics ISVs and Partners are welcome to attend, whether you’re exhibiting or not, to benefit from conference follow-up tips, tricks, and more.

With so many events taking Partners out of the office, we’re striving to give Partners more opportunities like these to learn in a smaller group setting, benefiting from very focused messaging specific to their role. Learn more about this opportunity and register today- only 40 spots are available.

The Genius Mini Series

How Fake People Deliver Real Results

By Adrianne Machina

Do you know Sam the Sales Guy, Ann from Accounting, and Mike in Manufacturing? To improve
your sales and marketing efforts, you need to get to know these people intimately – after you
create them.

Sam, Ann, and Mike aren’t real people. They are the names of personas who represent real
people. Personas are fictional characters who are a composite of real-world people and who
illustrate the values, goals, and behaviors of your typical ideal clients.

These “fake people” can make or break your sales and marketing success.

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Best Practices for Attending an Industry Conference

By Bethany Foyt

With The Partner Connections Event  only ONE week away, we thought it time to freshen up on a few tips and best practices and one of our presenters for the event, Ken Thoreson, was kind enough to share his article with us. Read below and make sure to join us in St. Louis, October 13-14!

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