Leadership News

Building and Leveraging College Connections to Secure New Talent

By Tracey Kantrud (Laqua)

As a Microsoft Dynamics Partner, you are likely all too familiar with the challenges of finding new talent to sustain and expand your business. The candidates are few and far between, and attracting experienced hires to your organization can be an

Academy 2expensive proposition. More and more of the top-performing Microsoft Dynamics Partners are focusing on bringing in net-new, junior resources by making recruiting new college graduates a priority. Getting the best talent – and getting those candidates early – is key to expanding not only your business, but also the Microsoft Dynamics ecosystem.

“We know from our work with Partners large and small that focusing on college recruiting pays off,” says Katie Hasbargen, worldwide program lead for the Microsoft Dynamics Academic Alliance.

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A Cautionary Tale

By Peter Joeckel

The original title of this article was going to be, “How I wasted over a year of my business life trying to educate a start-up technology company on how to enter the Microsoft Dynamics channel, and in the process become fabulously wealthy but instead wasted my time and now have nothing to show for my efforts…not even a t-shirt”.

Evidently the problem with that title was that it would be too difficult to create the accompanying illustration for the magazine.

Editor’s note (not really, it’s my own, but that sounds more important): The names of the dumb and mortified have been changed to protect the guilty. Oh wait…never mind…my name is right there as the author!

Twitter generation article synopsis: Just because you build a better mousetrap the world will not beat a path to your door, not if you do everything else wrong.

A little background music, please.

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The Power of Connecting with Like-Minded Professionals

By Bethany Foyt

When I joined The Partner Channel in 2013, I knew my values aligned perfectly with the company’s mission from the start. I’ve always had a passion for community and am proud that The Partner Channel strives to offer that up in every resource we provide.Community Quote

This is especially the case with our new offering, The Genius Series. The six students we have participating in this year’s class have already amazed me beyond all my expectations. Even though we’re not at the same event or in the same room, connecting virtually is giving us all a new-found sense of community in the often crazed and impersonal world we live in daily.

Lindy Belley from Integrity Data shared this after last month’s class: I seriously get a boost of energy after we have our meetings. I finally had the desire to put creative planning and thought into the webinar follow up campaign I’ve been mentally working on for months. Felt like I accomplished something useful and forward-thinking.”

Kaitlyn McKendry from Vicinity Manufacturing said it all after our first class: “The small-group setting of the sessions and sense of community that The Partner Channel is fostering among participants is invaluable. For me personally, the program is offering outside guidance and encouraging lasting connections as I work to move forward and build a career.”

The power behind this determined group of professionals is so exciting to witness and I look forward to six more wonderful months with them to tackle topics like marketing budgets, content marketing, event management, marketing tracking, and more.

Interested in participating in upcoming classes? Shoot me a note at Bethany@thepartnerchannel.com and I’ll add you to my list!

 

You’re In My Sandbox! Why Collaboration Sometimes Doesn’t Work

By Pam McGee

The Beatles were successful because they collaborated at the right time, with the right music, and the right talent. Space travel is a huge collaborative success story. The United States, Russia, the European Union, and China are not only sharing the same vision, but they are also collaborating on resources and equipment. Integrative software where ISVs, retailers, and Microsoft collaborate on an end-to-end solution to the customer is often a success story. Beware, collaboration doesn’t always work, and it certainly doesn’t always result in positive ROI, satisfied employees, loyal customers, and timely results.

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Introducing The Genius Series Students

By Bethany Foyt

We’re very excited and pleased to welcome our very first class of geniuses into The Genius Series: Marketers Excel Into Geniuses. Get to know our students below by reading a few fun facts and make sure to congratulate them on social media or in person!

Aynsley Keller, Marketing Director at SK GLOBAL SOFTWARE Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 AK_Headshot_2014 In this season of life I look forward to more regional travel and getting to know neighboring towns and hidden gems that are closer to home. A local chef used to make this bubbling mozzarella/tomato appetizer that will be a lasting memory. Where did you go chef?! The famous and fictional Proverbs 31 woman. I’d sure like to pick her brain!
Cindy Braum, Senior Consultant at BKD Technologies Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 Cindy Braum Colorado because it’s beautiful.   I love the mountains and the low humidity and cooler weather.  Always a good hair day! Any and all seafood.  Anything Italian with red sauce is a close 2nd. Maya Angelou. Her quotes and books are so enlightening and motivational.  I think she was an extraordinary person and I could sit and talk with her for hours about everything!
Kaitlyn McKendry, Marketing Coordinator at Vicinity Manufacturing Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 Kaitlyn CROP I’m a beach vacationer, the best beach I have ever been to is St. John in the US Virgin Islands. Favorite place to travel would ultimately be any new city—something new to learn, explore and appreciate. Not sure it is the best—but a one of my regular favorites is a local dish called “Angry Muscles” in white wine butter sauce with chopped fresh jalapeno’s and thick cut bacon. Basically anything with Spice and Bacon works for my pallet. Pope Francis, Amy Schumer, Hilary Clinton
Kim Haythornthwaite, General Manager at Nolan Business Solutions Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 Kim H Vancouver Island. Nature and Ocean South of France (of course!) Margaret Atwood
Lindy Belley, Marketing Coordinator at Integrity Data Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 Lindy Belley There are so many places I’ve loved to visit over the years, but my favorite locations usually have memories attached to them that I’ll never be able to experience again. For that reason, I would have to choose Manistee, MI. By the five food groups: mashed potatoes, strawberries, Cheerios, steak (not lean, I know), and ice cream Joe McNally, Photographer
Nicole Helm, Marketing Coordinator at Rockton Software Favorite Place to Travel Best Food I’ve Ever Tasted What genius I would sit down for coffee with
 nicole Nashville, I love the people, music, and food! Chocolate covered strawberries Joanna Gaines, of off the show Fixer Upper, I love her design element, and I love to understand how they started their business!

 

Get Energized. Get Proactive!

By Linda Yates

The Microsoft fiscal year-end is the perfect time to check, plan, and prepare for the coming year. Similar to how January brings goal setting and resolutions, a new beginning – in this case, a new Microsoft fiscal year – is always a great way to jump-start your motivation in every aspect of your life and business.

You don’t have to wait for the end of the calendar year to plan. If you write down your goals, the propensity of them getting conquered goes up more than 50 percent. Take 30 minutes to think and meditate. What do you want to achieve and do in every aspect of your life? Write it down. When I do this, I am amazed at the goals I am able to achieve.

Being proactive energizes, and being reactive sucks energy away!

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Going With Our Gut

By Bonnie Robertson

This Throwback Thursday article is from the Fall 2012 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!

It is interesting what shapes our lives and decisions. 

Crises survived in childhood.  Encouragement given from others.  Ordinary people providing us with extraordinary insights. Sometimes driven by fear, other times by inspiration, how these events and people weave their way into our decision making is not always obvious.  It took me years to realize that the first entrepreneur I was ever captivated by was my own father.  He was an industrious farmer and rancher and a reputable cattle buyer.

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The Partner Channel and Dynamic Partner Connections Collaborate to Offer More Learning Opportunities

By Bethany Foyt

The Partner Channel has hosted a sales, marketing, and leadership-focused event from 2004 to 2012 called The Partner Event, and then hosted The Partner Connections Event with Dynamic Partner Connections in 2013 and 2014. Now The Partner Channel and Dynamic Partner Communities are collaborating in a new way to provide training and educational sessions specifically for Microsoft Dynamics Partners at PreGAME to Summit this October 12-13 in Reno, NV and The Partner Channel is offering The Genius Series: Marketers Excel into Geniuses starting this September. Read the full press release here.

Don’t Think, Just Write. Then Act.

By Tracy Faleide

This Throwback Thursday article is from the Summer 2014 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!

Remember sniglets? (They’re neologisms or newly-coined terms on their way to being accepted into mainstream language. They were all the rage in the late ’80s.) I think there should be a sniglet for the time between feeling something isn’t right, to taking action. Hmmmm. What could we call that?

  • Denialation (denial + duration)
  • Worsera (worse + era)
  • Hinderquarter (self-evident)

No matter what you call it, we all have been negatively impacted by the space between suspecting and correcting. Since we know how painful these timespans can be for everyone involved, why don’t we do something about it?

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Workplace 2.0: The New Reality

By Pam McGee

This Throwback Thursday article is from the Fall 2013 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips!

It’s not about workspaces, hierarchy, benefits, pay, vacation time, promotions, or even titles anymore. The new workplace is different; however, different doesn’t mean deficient. Think about it – the world of work has access to more information 24/7, more diversity, more technology, more college graduates, more flexibility to work virtually, more generations in the workplaces, global span and local depth, broad and viral communication channels like social media, tele-presence workers, green and sustainability expectations (it’s no longer an option in most cases), highly educated customers, shifting healthcare needs and provisions, different buying habits and patterns (for heaven’s sake, more cars are bought on carsoup.com than at the local car dealer), on-demand TV (commercials are a thing of yesterday), on-demand information (who reads the paper…when you want information, you get it, you don’t let someone else determine it), and employees that are just not like they used to be or maybe just have a different way of thinking about their role in your company. With all that opportunity, how does a company successfully drive company performance, exceed customer expectations, and create a satisfied and engaged workforce?

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