Leadership News

Don’t Be Led By Your Culture

By Pam McGee

Story by Pam Mcgee

Research will tell you that if leaders don’t lead culture, it will lead them. Culture exists whether you want to focus on it or not as a leader. One leader in a major hospital said, “Our culture is fine; it’s the numbers we need to address.” Another leader in a non-profit said, “Our numbers are fine; it’s the culture we need to focus on.” Who’s right? Both; however, Tom Peters would say, “Culture trumps strategy, every time.” On the other hand, another leader in technology said, “If I just fix culture, my problems will dissipate.” It’s like when you hear people say that “winning the lottery” will fix all their problems or losing that 50 pounds will save their marriage.

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The one about culture

By Bethany Foyt

The Partner Channel Magazine Fall 2017 issue is ready for download and company culture is the theme.Fall 2017 Cover

But what is company culture exactly and why does it really matter?

It may be more important than you think and if you haven’t thought about it until now, there’s no better time to read this issue of The Partner Channel Magazine!

In addition to sales, marketing, and leadership tips and tricks, you will get an inside look into other Microsoft Dynamics Partner organizations in the ISV and VAR profiles, featuring SK Global Software, Qixas Group, and Prophix as well as a complete list of Partner award recipients.

Wait there’s more! The Partner Channel interviewed Cecilia Flombaum who is One Commercial Partner’s (OCP) Business Application Lead at Microsoft. Learn more about this group and how they plan to simplify Partner’s engagement with Microsoft.

The Genius Series: Class of 2017-2018

By Bethany Foyt

The Partner Channel is honored to welcome the following students into the 2017-2018 class of marketers excel into geniuses!

The first class is scheduled for September 21, 2017, covering the topic of List Maintenance and Management. But before we set out on this exciting journey to genius, get to know this year’s students by hearing what genius they admire most…

Dale Haines

DALE HAINES, Marketing Manager at ImageTag (www.kwiktag.com)

Socrates

Because I believe as he did, you must question and examine what you know as if you know nothing in search of truth and what is right.

DAVID GERSTEN, VP of Sales and Marketing at Bond Consulting (www.bondconsultingservices.com)

Elon Musk

Because he is not only an Entrepreneur but he is also an engineer, investor, and inventor. I add the concept of Futurist too. His forward-thinking about technology advancements are to align the rest of others. Others may fail and give up. Elon Musk may fail but he never gives up. Making the world a better place for the next people is a very humbling position to be in.

Laurie Headshot_Final

LAURIE JOHNSON, Sr. Marketing Communications Specialist at JetReports (www.jetreports.com)

Carl Sagan

Because he brought honest, scientific answers to complex questions. More importantly, he found a way to communicate and connect with people and by doing so, was able to challenge preexisting thoughts and beliefs through factual data. He wasn’t afraid to admit what he didn’t know and remained curious and open to the world around him all while sharing his knowledge. Sagan said in his last interview that “Science is more than a body of knowledge. It’s a way of thinking, a way of skeptically interrogating the universe with a fine understanding of human fallibility.” I hope that after attending this course I can share my newly found knowledge with anyone who is interested.

Rod O Conner

ROD O’CONNOR, Owner at Briware Solutions (www.briwaresolutions.com)

Having built a career around ERP software, including time as a consultant, an end user, in IT, and in Accounting, Rod started Briware Solutions to help growing companies solve their business process problems by making the most of their systems and their teams.

shawna

SHAWNA SHARMA, Marketing Manager at Qixas Group (www.qixas.com)

Steve Jobs

He was a leader and a visionary who had an idea and kept working on it despite being faced with a lot of criticism and failures. I think the drive and passion he had was admirable. He has changed the way various industries work. For example, Music, Entertainment, Telecommunications, IT. Because of his inventions, humans have transformed their behavior. The way we engage with each other, the way we communicate, the way we work and even the way we think and live.

Tara Headshot 2

TARA GRANT, VP of Marketing at JetReports (www.jetreports.com)

Oprah Winfrey

Because everything she touches turns to gold and she seems to effortlessly balance humanitarianism with media magnate genius. Who doesn’t love Oprah?

Congratulations to the Inner Circle members and Regional Award winners and finalists announced at Microsoft Inspire 2017

By Bethany Foyt

Awards in the technology industry are important because it’s innovation in products, services, and how we do business that keeps us all running strong. Last week at Microsoft Inspire, this year’s Inner Circle members and Regional Award winners and finalists were announced.

Check out the complete list of the recognized Microsoft Dynamics Partners on PartnerSource:

The full list of Inner Circle members and Regional Award winners and finalists will also be printed in our Fall 2017 issue of The Partner Channel Magazine. Sign up today if you’re not already receiving your free copy.

 

 

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My Journey in The Genius Series

By Bethany Foyt

By Sarah Pavlik, 2017 graduate of The Genius SeriesSarah Pavlik

When I presented my case to apply for this marketing course, my primary goal was to learn more about digital marketing and improve our lead generation.  While the course offering was diverse, I felt that I could have my immediate needs met and pick up some tips along the way.

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The Unexpected Journey of a Psychology Major That Changed Everything

By Bethany Foyt

Hannah HorningBy Hannah Horning, 2017 graduate of The Genius Series

Everyone’s career path is a little different. Mine started with a single conversation. One that took me down an unexpected path and changed everything. The conversation happened something like this:

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Are you looking for a way to shake up your marketing?

By Bethany Foyt

Live Video Marketing CoverVideo marketing has been around for quite some time and is an important part of a Partner’s marketing, but only recently has it become more and more feasible from a budget and resources perspective. As Brooke Webb Smith mentions in this report, “Video is a great way to simplify complicated topics”.

Add a live component to video, and you have a unique and even more valuable way to reach your prospects and customers on an emotional level. The technology and applications are there…are you ready?!

Live video may sound scary, but this report about Catching Video in the Moment can help ease you into a technique that is sure to differentiate your business.

Download the report today and reach out to these peers and video experts on social media!

 

Dynasource: The Value of Connections

By Jenny Davis

 

I’ll admit it. The first time I heard “Dynasource” come up in a session, I thought the presenter was saying “Dinosaurs”. She was speaking quickly, and I was a little tired, so hearing “Dinosaurs” had me wondering if it A) was a new R&D naming convention, B) I’d finally lost it, or C) it referred to aging products.

Turns out it was none of the above.

Think of Dynasource as the Airbnb for professional services. You can visit dynasource.com and search for professionals to work on your clients’ projects, list yourself as a free agent for upcoming projects, or offer up your employees and their capabilities as a match for fellow Partners’ needs.

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Fine-Tuning Partnerships the Smart Way

By Bethany Foyt

Story by Shann McGrail and Diana Kreklow

From spring cleaning to spring planting to spring training, the season represents fresh starts, growth, possibility, and transformation. This spring, it’s time to drive business forward by taking a deeper look at fine-tuning partnership strategies to capitalize on digital transformation. We have teamed up to deliver the SMART P2P offering, and below we share our approach to springing your business to the next level through partnerships.

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Winter 2017 Issue of The List is Here!

By Bethany Foyt

The List Logo_Need AddonsWhat happens when The Partner Channel Magazine Winter 2017 goes live?? The Winter 2017 version of The List is available too.

So, after (or before :)) you read some stellar articles around how the more things change, the more things stay the same, download your copy of The List (pdf version) or browse new products and solutions at www.thelistmobile.com.

 

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