industry marketing News

Are you looking for a way to shake up your marketing?

By Bethany Foyt

Live Video Marketing CoverVideo marketing has been around for quite some time and is an important part of a Partner’s marketing, but only recently has it become more and more feasible from a budget and resources perspective. As Brooke Webb Smith mentions in this report, “Video is a great way to simplify complicated topics”.

Add a live component to video, and you have a unique and even more valuable way to reach your prospects and customers on an emotional level. The technology and applications are there…are you ready?!

Live video may sound scary, but this report about Catching Video in the Moment can help ease you into a technique that is sure to differentiate your business.

Download the report today and reach out to these peers and video experts on social media!

 

Endless Opportunity in a Collaborative Community

By Bethany Foyt

By Kaitlyn McKendry of Vicinity Manufacturing

My marketing journey began when I needed to officially select a major. At the time, there were no designated advisers to the ‘undecided’ group. Marketing seemed general enough, so I selected it with the thought that I could always change it later, though I never did.Kaitlyn McKendry

As a recent college graduate it can be unnerving to transition to a professional environment. I applied to Vicinity Manufacturing with the hopes to polish my networking skills and put some tangible real-world experience onto my resume during my senior year at Kennesaw State University. Since joining in August of 2012, I have far surpassed my goals.

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The Partner Channel Magazine Marketing eBook

By Bethany Foyt

Final eBook ImageFrom fixing failed marketing campaigns to great collaborative marketing ideas, this past year of marketing expertise can now be yours within the very first Marketing eBook from The Partner Channel Magazine.

In addition to all the great 2015 marketing articles from industry experts, readers will enjoy a “look forward” from our eBook sponsor, Crestwood Associates.

Implement best practices from this eBook for a stellar year of marketing in 2016. Who knows, maybe you’ll be one of the experts featured in the eBook next year.

Industry Marketing: Is it Worth the Investment?

By Cheryl Salazar

At The Partner Marketing Group, we are asked this question time and again. This article is not meant to be a definitive guide to industry marketing but offers a few good reasons why you should invest in it and provides a few pointers to get you started. For those resellers who have already made the investment, hopefully the tips help you gain better traction in your chosen industry.

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    - Kevin Evans, Martin and Associates
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