change management News

Fine-Tuning Partnerships the Smart Way

By Bethany Foyt

Story by Shann McGrail and Diana Kreklow

From spring cleaning to spring planting to spring training, the season represents fresh starts, growth, possibility, and transformation. This spring, it’s time to drive business forward by taking a deeper look at fine-tuning partnership strategies to capitalize on digital transformation. We have teamed up to deliver the SMART P2P offering, and below we share our approach to springing your business to the next level through partnerships.

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Download #MakeItDyn Report: Brand Makeovers

By Bethany Foyt

Articles about re branding talk a lot about emotion and how people either love or hate the new company look, product direction, or bold commercials. As dramatic as Business to Consumer (B2C) marketing can be, it is easy to get caught up in the push and pull of it all.Brand Makeovers Graphic

Business to Business (B2B) marketing is not as concerned about making an impression with a rebrand; rather, they want it to more clearly convey who they are as a company.

Our world of technology is changing faster than ever. Who these companies are is evolving just as quickly to meet the demands of technology users and businesses.

Whether branching off into a new market or simply clarifying their value proposition with current customers, these Microsoft Dynamics Partners share their challenges and successes in this report.

Download Brand Makeovers and more #MakeItDyn reports today.

Before you finalize 2017 budgets…

By Bethany Foyt

Reserve your spot in next year’s class of The Genius Series!

In true holiday spirit, The Partner Channel is holding a limited-time offer for aspiring geniuses. If you sign up before January 13, 2017, you can save $300 on the price of registration. Genius Offer LinkedIn

The next installment of The Genius Series begins next fall, September of 2017, and offers marketers a chance to grow in their role, network with like-minded peers, and mingle with experts in the community.

So, before you mark ‘final’ on your 2017 budgets, make sure to commit some dollars to your professional development. Make 2017 a year to remember!

If you have any questions, feel free to reach out to me at Bethany@thepartnerchannel.com.

Arguing: It’s Not A Bad Thing, Right?

By Pam McGee

Read more articles like Pam’s in The Partner Channel Magazine Online, Fall 2016 issue and make sure to sign up for your free copy if you haven’t already!

It occurred to me when my 16-year-old son brought home his AP English book, “Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion” by Jay Heinrichs, that I was in trouble. Big trouble. My curiosity on the art of arguing, and my survival as a parent of a teenager, resulted in research on the art of arguing. The research included reading articles, reviewing the great philosophers’ perspectives, asking my friends (which was such an interesting experiment), and practicing on my family (mostly my husband).

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The Marketing Juggler

By Barbara Pfeiffer

This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online

How to take on a new product without dropping a single pin

You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to demand generation expert. You have to create compelling content and campaigns for more than one product, or more than one target market. You’re a juggler “par excellence”, and you’ve just been tossed some new pins to juggle. Sound familiar?

When your company takes on a new product, like Microsoft Dynamics 365 for example, you have to put time, energy, budget, and resources into marketing it – whether you were part of the decision or not.

If you’re like most of us, your first reaction is to just throw your new product into the mix and move forward. Don’t do it! A new product or solution (whether it’s new to just you or to the marketplace in general) needs a new approach, groundwork, AND special tactics.

WHERE SHOULD YOU START?

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Branding for Microsoft Dynamics 365

By Bethany Foyt

Okay, Dynamics 365 is here, now how do you market it?

Aside from the major changes in technology, Dynamics 365 has its own branding guidelines. Microsoft has created a style guide to help you consistently brand your marketing messages.

Download that style guide here.

Why Change?

By Chris Elmore

This article by Chris Elmore was published in The Partner Channel Magazine Winter 2016 Issue. Check out more articles about embracing change by downloading your online copy here.

I have a unique perspective on change. On one hand, I counsel salespeople to help their clients make a big change in the way they do business. On the other, I help accounting and finance people change a process they have known their entire business life. Given those facts, my professional life is dedicated to helping people change. Personally, I don’t like change and find it very difficult. Until recently, whenever change came up in my personal or professional life, my initial reaction was simply, “NO!”

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