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Three Traits That Generate More Clicks

By Bethany Foyt

As we analyze newsletter engagement metrics from 2016, we have concluded that newsletter sponsors that had the following traits in their message generated more click-throughs. While these traits may not come as a shock, they are a great affirmation of what you’ve read in marketing articles through the years. Turns out these things really do work!

Want to optimize your advertising in 2017? Read on!

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