About the Author:

Michelle Etherton

My Articles:

The Missing X Factor in Technology Marketing

By Michelle Etherton

Story by Michelle Etherton

When you’re marketing technology, especially in a B2B model, you’ve got plenty of messaging that shows how your product/service/company helps businesses succeed. If you’re one step further in your marketing, you’re also able to say how your product/service/company helps different roles and personas within the business succeed.

That’s all fine and good, and it’s important messaging to have. But, it’s not enough. Not today.

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