About the Author:

Joe Rotella

Joe Rotella, SPHR, is “relentless in cultivating a good experience for clients and prospects...” (Accounting Technology, Jan. 30, 2006). With more than 20 years of Web/application design and development experience, Joe is the CTO of Delphia Consulting and leads their Usability Practice. His team is responsible for the design of several government sites including the City of Las Vegas, Nevada (awarded “Best City Web Site” by the Center for Digital Government) and many private sector sites. He is in demand as a speaker, presenting on usability, marketing, web design, and strategic HR. You might have seen Joe at The Partner Event or Microsoft’s Convergence. When he’s not busy riding his Vespa scooter or geocaching, he’s updating his Facebook page. You can follow him on Twitter or join his network on LinkedIn.

My Articles:

Jul 02
Marketing 0 Comments

Authenticity in Social Media

By Joe Rotella

The web of social media is growing beyond university campuses and becoming part of our business culture. Social networking services build online communities where people share their interests and activities. Users can also explore the interests and activities of others. Most social network services are web-based and provide a variety of ways for users to interact, such as e-mail, online postings, and instant messaging services. Companies, more and more, are using social networking sites to connect and share with their clients. LinkedIn, Twitter, Facebook and YouTube are talked about in corporate board rooms as frequently as in college dorms. More and more businesses are incorporating social media into their overall marketing campaigns. Read more »


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