Is that what your customers and prospects think when they look at your Web site or read your marketing materials? Let’s hope not! To be effective, you want to make sure you write using the words and phrases your buyers use and respond to.

If you’re not sure, there’s a great free Web tool, Gobbledygook Grader, from HubSpot which evaluates your written content (Web copy, press releases, brochure copy, etc.) and checks for use of “gobbledygook”, jargon, clichés, and over-used, hype-filled words. Go to the Web site, enter your content and you’ll receive a grade together with a full report on ways to improve your copy.

For more helpful marketing tips and information on effective marketing strategies for your Microsoft business, go to www.lookingglassmarketing.com or https://community.dynamics.com/members/Jennifer-Culbertson.aspx.