About the Author:

Cheryl Salazar

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Industry Marketing: Is it Worth the Investment?

By Cheryl Salazar

At The Partner Marketing Group, we are asked this question time and again. This article is not meant to be a definitive guide to industry marketing but offers a few good reasons why you should invest in it and provides a few pointers to get you started. For those resellers who have already made the investment, hopefully the tips help you gain better traction in your chosen industry.

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