Cheryl Strege
Sixteen years of experience with Great Plains and Microsoft in Partner-facing marketing roles lends itself to strategizing with Partners on their marketing challenges. Cheryl Strege has worked closely with Microsoft Dynamics and Partners to deliver lead generation programs for new customer adds, incentive programs for sales teams, programs to build channel distribution, and more. As one of only 12 vendors named as Partner Marketing Advisors for Microsoft worldwide, she understands the challenges Partners face and can deliver marketing programs and campaigns to maximize effectiveness.
Apr
30
By Cheryl Strege
What are the “triggers” that prompt a company to start looking for new ERP or CRM software? It could be a merger or acquisition. It could be a new product, new management, or a new challenge. It might even be a recession.
Regardless of the reason, change is good for you in terms of prospecting. Whenever a company is going through a major change of some sort, it can trigger a change in their processes, and consequently, a change in their ERP or CRM solution. But how do you know when that type of change takes place? Read more »
Apr
15
By Cheryl Strege
As a marketer who works with Microsoft Dynamics® Partners, I can honestly say I’ve never been able to complain about a shortage of marketing services, tools, or resources when working with Microsoft. (Of course, I can complain about other things like the cold weather, my aching back, my dismal 401(K), but not about marketing.) No doubt there is something for everyone, from “turnkey” type options – if you’re short on time and manpower – to a wide variety of self-service options for those organizations that have the desire to personalize and customize their marketing messages for various audiences. Read more »
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