About the Author:

Bethany Foyt

Bethany Foyt is the Marketing & Communications Manager at The Partner Channel and writes for The Partner Channel Magazine, CRMUG Magazine, AXUG Magazine, NAVUG Magazine, and GPUG Magazine.

My Articles:

I’m a Genius! The First Genius (Mini) Series a Success at Convergence 2015

By Bethany Foyt

First Class TGMS 2015We had a fabulous time at the first Genius (Mini) Series and had a dynamic group of about twenty Microsoft Dynamics ISVs and VARs join us while at Convergence 2015.

Thank you attendees and The Partner Marketing Group for sharing their genius with us! Read more about the event here.


Download the Spring 2015 Version of The List: Online

By Bethany Foyt

The spring 2015 version of The List: Online is now available for download.

Make sure to download your copy before you enter into the Convergence 2015 expo abyss!

New Microsoft Dynamics Partner Learning Opportunity

By Bethany Foyt

The Partner Channel has offered Microsoft Dynamics Partners learning opportunities in the form of The Partner Event, The Partner Channel Magazine, and Membership for the past 10 years. In an effort to continue providing value for this group of Partners, The Partner Channel is releasing a new opportunity for personal and professional development.

The Genius Series is an exclusive learning opportunity for Microsoft Dynamics Partners with a year-round curriculum around sales, marketing, and leadership topics. Students will participate in a monthly webinar class to build camaraderie with their peers while absorbing industry expertise that’s applicable to their daily tasks.

Read the full press release here.

Another Great Reason to Attend Convergence 2015

By Bethany Foyt

The word is out! As part of The Genius Series, we’re hosting a Partner and ISV training at Convergence 2015 on Wednesday, March 18 from 8:30- 10:00am titled, The Genius (Mini) Series: Follow That Lead. All Microsoft Dynamics ISVs and Partners are welcome to attend, whether you’re exhibiting or not, to benefit from conference follow-up tips, tricks, and more.

With so many events taking Partners out of the office, we’re striving to give Partners more opportunities like these to learn in a smaller group setting, benefiting from very focused messaging specific to their role. Learn more about this opportunity and register today- only 40 spots are available.

The Genius Mini Series

Download The List Online: Winter 2015 AND Targeted Versions

By Bethany Foyt

Download an online PDF version of the TPC Winter 2015 edition of The List here.

Looking for a particular product line in The List Online? Check out the targeted Winter 2015 versions of The List by following these links:  AX, CRM, GP, NAV, SL.

Social Media Tips to Prepare for 2015

By Bethany Foyt

SocialOur friends over at The Partner Marketing Group posted a great blog about “Ensuring Social Media Success in 2015“. From getting your images, icons, and banners ready for the year to making sure your profiles are up-to-date and keyword-ready, getting your social media “ducks in a row” just got a whole lot easier with this blog post!

Check it out here: http://www.thepartnermarketinggroup.com/ensuring-social-media-success-2015-4-year-end-must-dos/.


Marketing in the New Year

By Bethany Foyt

If you’re like many of us, you’re putting those finishing touches on your 2015 marketing plan, hoping you’ve included consistent yet attention-grabbing deliverables.

When planning for an entire year, it’s very easy to lose focus. So, segmentation of your marketing plan is crucial! I like to split mine up by quarter, making each quarter dedicated to one business objective. That way, you can also dedicate certain events, like Convergence or WPC as components of your campaign. Segmenting is a great way to break up your goals, but sometimes budget is the main driver.

For these two reasons, we’ve created the chart below to help you identify advertising activities that meet your specific marketing goals AND align with the budget you’ve been allocated for 2015. Please click on the image below for a better view and contact Jane at Jane@thepartnerchannel.com for more information or read through our 2015 Media Kit for additional detail.

2015 Marketing Goals for Microsoft Dynamics Partners

#TPCE14 Update from St. Louis: Great Views, NFL Game Ticket Winners, and Sunrise Scramblers

By Bethany Foyt

The last day a half has been so chock-full of good times and fun happenings at The Partner Connections Event 2014 (#TPCE14), I’m not sure how to condense it into a short article.

You know what they say- pictures say a thousand words, so we’ll give that a try…

_DSC7163#TPCE14 Sponsor Reception took place Monday evening on the 20th floor of the Renaissance Hotel and man, what a view. Not only were attendees wooed by the beautiful chandeliers and nummy assortment of pastas, but by our amazing event sponsors. Learn more about each of their companies and products here: http://www.thepartnerconnectionsevent.com/sponsors/.




Pat Gibson from Plumbline Solutions and Meghan Burner from Click Dimensions were our proud winners of NFL tickets to the Rams vs. 49ers. Rumor has it, Pat gave his tickets to his employees and Meghan opted to bring along her boss. Sounds like all had a great time, even if the home team didn’t pull it off.


An eventful evening didn’t stop attendees from getting up at the break of dawn for a little exercise this morning. A great thank you to deFacto Global for sponsoring and hosting the Sunrise Scramble this year and other than a slight mist, the rain stayed away!


Amazing Keynote, Great Q&A with Hal Howard, and a Tornado Watch

By Bethany Foyt

The first day of The Partner Connections Event 2014 has already been filled with an inspiring keynote, informative and well-attended sessions, fun Q&A lunch with Hal Howard and Andy Hafer, and networking with event sponsors in the hall. The tornado watch in effect until later tonight has no affect on the energy at the Renaissance Grand Hotel in St. Louis! Check out some pictures below and read more about the keynote here.

_DSC7042 _DSC7069 _DSC6950 _DSC7027 _DSC7033

Best Practices for Attending an Industry Conference

By Bethany Foyt

With The Partner Connections Event  only ONE week away, we thought it time to freshen up on a few tips and best practices and one of our presenters for the event, Ken Thoreson, was kind enough to share his article with us. Read below and make sure to join us in St. Louis, October 13-14!

Read more »

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