About the Author:

Bethany Foyt

Bethany Foyt is the Marketing & Communications Manager at The Partner Channel and writes for The Partner Channel Magazine, CRMUG Magazine, AXUG Magazine, NAVUG Magazine, and GPUG Magazine.

My Articles:

Let’s Keep Working Together!

By Bethany Foyt

Jane celebrated her 11th year at The Partner Channel last month and she wants the Microsoft Dynamics community to keep working together.

A great example of this is through The List. We have over 100 Partners participating in The List. Over 90% have been in The List since the beginning and those that may have left to try other marketing tactics come back to The List because it’s targeted, cost effective, and in front of Partners AND Users every quarter through The Partner Channel Magazine and the User Group Magazines.

Listen in how The List and other Partner Channel offerings can help you get connected with other Partners…

The Partner Channel Magazine Summer 2016 Issue: The Total Package

By Bethany Foyt

How much time have you spent on thinking about what it takes to become the total package for your customers?Summer 2016 Image

The Partner Channel Magazine has you covered! Read the Summer 2016 issue for tips on rounding out your business processes, industry expertise, your own roster, and more!

The List, Summer 2016 Issue Now Available!

By Bethany Foyt

Download your copy of the Summer 2016 version of The List: Online today!

What’s The List, you ask? Well it’s just one of the greatest directories of Microsoft Dynamics add-ons around! Learn more about The List and keep it on hand when looking for third-party add-ons.

Catch Up On Your Reading With The Partner Channel Magazine eBooks

By Bethany Foyt

If you are experiencing any kind of summer slow-down, take this chance to catch up on some educational and enjoyable reading!

The Partner Channel released two eBooks this past year with loads of great marketing and leadership articles to help Partners in the Microsoft Dynamics channel boost their business and careers.

So, grab that iced tea, sit back in a hammock, and enjoy…

Endless Opportunity in a Collaborative Community

By Bethany Foyt

By Kaitlyn McKendry of Vicinity Manufacturing

My marketing journey began when I needed to officially select a major. At the time, there were no designated advisers to the ‘undecided’ group. Marketing seemed general enough, so I selected it with the thought that I could always change it later, though I never did.Kaitlyn McKendry

As a recent college graduate it can be unnerving to transition to a professional environment. I applied to Vicinity Manufacturing with the hopes to polish my networking skills and put some tangible real-world experience onto my resume during my senior year at Kennesaw State University. Since joining in August of 2012, I have far surpassed my goals.

Read more »

A “Little Mark” on The Microsoft Dynamics Community

By Bethany Foyt

Nicole Helm

By Nicole Helm, Rockton Software

When Bethany asked those in The Genius Series to write this essay, I had such a hard time to think about how to write about my journey as a marketer. I’d like to say I knew I wanted to have a career in marketing when I was in college, but that wasn’t the case. I was going to school to be a teacher, thinking I wanted to teach English as a second language.

Then, when I graduated, I was 20 years old, and Rockton Software hired me to solely do their social media. I’ve morphed into managing the majority of the marketing here. It’s been a whirlwind of learning. I can still say I’m learning to this day, every day, and even more this year, thanks to The Genius Series.

Read more »

Meet The Geniuses Webinar

By Bethany Foyt

What a great call with our graduating class of geniuses today! Not only did they share what they’ve learned and accomplished over the past year, they passed on the sharing culture by asking participants about list purchases and marketing resources. The genius continues…

Don’t miss out a second time. See what The Genius Series is all about and how this online culture of sharing and learning can make a world of difference in your professional lives!

Once you’ve heard enough, make sure to apply by July 31 to save your spot as one of next year’s geniuses.

What’s My Company’s Story?

By Bethany Foyt

By Aynsley Keller

Marketing seems to get reinvented and redefined more than any other business focus. I know you’re thinking “spoken like a true marketer”. Just hear me out. My experience is minimal in comparison to those veterans of marketing who seem to have all the answers and remember the days before the internet and back when a direct mail campaign could get you exponential ROI. I have, however, been around long enough to witness not one shift, but many shifts in messaging trends and email do’s and don’ts’ and search engine ‘optimization’ or whatever the new term they call it is.

Read more »

Help Us Congratulate The Graduating Class of Marketers Excel Into Geniuses, Class of 2016!

By Bethany Foyt

Over the course of the past nine months, The Genius Series students underwent rigorous online training on topics, such as video marketing, list management, budget planning, sales and marketing alignment, and more. In addition to the wisdom they’ve acquired, this group of marketers has built a long-lasting comradery to share ideas and best practices while they continue on their marketing journeys.

Congratulate these geniuses on social media, address your emails to them with “genius” in the greeting line, or simply bow down to them when you see them at the next event. :)

This is a major achievement and all of these marketers took their work, and their companies, to the next level of marketing! Way to go, geniuses!!

 

About The Genius Series

The Genius Series is a learning and networking opportunity for Microsoft Dynamics professionals to develop marketing skills and implement tried and true best practices shared by industry experts. In addition to nine months of intense educational sessions, students will have the opportunity to connect with like-minded peers, experienced marketing professionals, and community mentors to expand their knowledge and network within the Microsoft Dynamics community.

Learn more at http://thepartnerchannel.com/the-genius-series/.

Celebrating the Best of The Partner Channel Magazine

By Bethany Foyt

The Partner Channel Magazine Spring 2016 issue is hitting desks near and far highlighting a few of the best features, long-standing business tips, and more.

The Partner Channel team shares their magazine favorites below. What article has made an impression on you over the years? Please comment below!

Read more »

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