About the Author:

Bethany Foyt

Bethany Foyt is the Marketing & Communications Manager at The Partner Channel and writes for The Partner Channel Magazine, CRMUG Magazine, AXUG Magazine, NAVUG Magazine, and GPUG Magazine.

My Articles:

The Genius Series Registration Now Open!

By Bethany Foyt

As the second year of The Genius Series comes to a close, we look forward to another class of students starting this fall.

Reg now open 2017

The Genius Series Marketers Excel Into Geniuses, class of 2017-2018 will go from September, 2017 to May, 2018 meeting two hours online each month.

If you’ve had your eye on the class, reserve your spot today (limited to 10 students per class)!

Fine-Tuning Partnerships the Smart Way

By Bethany Foyt

Story by Shann McGrail and Diana Kreklow

From spring cleaning to spring planting to spring training, the season represents fresh starts, growth, possibility, and transformation. This spring, it’s time to drive business forward by taking a deeper look at fine-tuning partnership strategies to capitalize on digital transformation. We have teamed up to deliver the SMART P2P offering, and below we share our approach to springing your business to the next level through partnerships.

Read more »

Social Media: Love it, hate it, love to hate it?

By Bethany Foyt

Cover ShotThe most recent #MakeItDyn report: Generational Look at Social Media, opened my eyes to different perspectives on social media. Speaking with professionals about how they use social media and whether they like it or not got me thinking…how do I feel about it?

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Bringing Microsoft Dynamics GP to Life

By Bethany Foyt

Ronda Kilian
DexPro_logo_RGB

 

Ronda Kilian from DexPros is one of the consulting firms in The List and we sat down with her to learn more about her and her company…

The Partner Channel (TPC): How did DexPros start out?

Ronda Kilian (RK): The company began 12 years ago. I had worked for Great Plains and Microsoft for six years and then when they eliminated my group, I left but continued the same work because I saw such a need for it in the Partner channel. I wanted to continue offering those services and that’s when I formed my own consulting company.

In those early years, I had associates from Microsoft come work for me. Some have gone on to other things and some come back. At one time, I had six different people. We’ve never been huge, but our focus has always been custom development and integrations for Microsoft Dynamics GP.

TPC: Tell us more about the services you do for Microsoft Dynamics GP Partners and do you work solely for Partners?

RK: I do work directly with some users, but the majority of my work is contracting out to Partners. I have been all over the place in terms of customization in Microsoft Dynamics GP. More so in the Sales Order Processing (SOP) and Purchase Order Processing (POP) modules dealing with inventory management. I’ve done more integration and customization there than other areas of business.

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The Day Has Come: Social Media Ranks Supreme

By Bethany Foyt

I knew there would come a time that social media would contribute to high referral web traffic, but I just didn’t realize it would be so drastic. In 2016, social media accounted for double the amount of traffic than in 2015.

What happened in the past year for our business to see such a major swing? You could say we’re posting more content, creating more value, and connecting with more like-minded people. All of that, I would say is true, but I think a few more things come into play.

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Download #MakeItDyn Report: Brand Makeovers

By Bethany Foyt

Articles about re branding talk a lot about emotion and how people either love or hate the new company look, product direction, or bold commercials. As dramatic as Business to Consumer (B2C) marketing can be, it is easy to get caught up in the push and pull of it all.Brand Makeovers Graphic

Business to Business (B2B) marketing is not as concerned about making an impression with a rebrand; rather, they want it to more clearly convey who they are as a company.

Our world of technology is changing faster than ever. Who these companies are is evolving just as quickly to meet the demands of technology users and businesses.

Whether branching off into a new market or simply clarifying their value proposition with current customers, these Microsoft Dynamics Partners share their challenges and successes in this report.

Download Brand Makeovers and more #MakeItDyn reports today.

Three Traits That Generate More Clicks

By Bethany Foyt

As we analyze newsletter engagement metrics from 2016, we have concluded that newsletter sponsors that had the following traits in their message generated more click-throughs. While these traits may not come as a shock, they are a great affirmation of what you’ve read in marketing articles through the years. Turns out these things really do work!

Want to optimize your advertising in 2017? Read on!

Read more »

Winter 2017 Issue of The List is Here!

By Bethany Foyt

The List Logo_Need AddonsWhat happens when The Partner Channel Magazine Winter 2017 goes live?? The Winter 2017 version of The List is available too.

So, after (or before :)) you read some stellar articles around how the more things change, the more things stay the same, download your copy of The List (pdf version) or browse new products and solutions at www.thelistmobile.com.

 

Before you finalize 2017 budgets…

By Bethany Foyt

Reserve your spot in next year’s class of The Genius Series!

In true holiday spirit, The Partner Channel is holding a limited-time offer for aspiring geniuses. If you sign up before January 13, 2017, you can save $300 on the price of registration. Genius Offer LinkedIn

The next installment of The Genius Series begins next fall, September of 2017, and offers marketers a chance to grow in their role, network with like-minded peers, and mingle with experts in the community.

So, before you mark ‘final’ on your 2017 budgets, make sure to commit some dollars to your professional development. Make 2017 a year to remember!

If you have any questions, feel free to reach out to me at Bethany@thepartnerchannel.com.

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