This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online.
How to take on a new product without dropping a single pin
You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to demand generation expert. You have to create compelling content and campaigns for more than one product, or more than one target market. You’re a juggler “par excellence”, and you’ve just been tossed some new pins to juggle. Sound familiar?
When your company takes on a new product, like Microsoft Dynamics 365 for example, you have to put time, energy, budget, and resources into marketing it – whether you were part of the decision or not.
If you’re like most of us, your first reaction is to just throw your new product into the mix and move forward. Don’t do it! A new product or solution (whether it’s new to just you or to the marketplace in general) needs a new approach, groundwork, AND special tactics.
WHERE SHOULD YOU START?