Expand your marketing prowess Membership Ad Banner Newbie_Survival_Kit_Banner November 2nd  

The News

Building and Leveraging College Connections to Secure New Talent

By Tracey Kantrud (Laqua)

As a Microsoft Dynamics Partner, you are likely all too familiar with the challenges of finding new talent to sustain and expand your business. The candidates are few and far between, and attracting experienced hires to your organization can be an

Academy 2expensive proposition. More and more of the top-performing Microsoft Dynamics Partners are focusing on bringing in net-new, junior resources by making recruiting new college graduates a priority. Getting the best talent – and getting those candidates early – is key to expanding not only your business, but also the Microsoft Dynamics ecosystem.

“We know from our work with Partners large and small that focusing on college recruiting pays off,” says Katie Hasbargen, worldwide program lead for the Microsoft Dynamics Academic Alliance.

Read more »

A Cautionary Tale

By Peter Joeckel

The original title of this article was going to be, “How I wasted over a year of my business life trying to educate a start-up technology company on how to enter the Microsoft Dynamics channel, and in the process become fabulously wealthy but instead wasted my time and now have nothing to show for my efforts…not even a t-shirt”.

Evidently the problem with that title was that it would be too difficult to create the accompanying illustration for the magazine.

Editor’s note (not really, it’s my own, but that sounds more important): The names of the dumb and mortified have been changed to protect the guilty. Oh wait…never mind…my name is right there as the author!

Twitter generation article synopsis: Just because you build a better mousetrap the world will not beat a path to your door, not if you do everything else wrong.

A little background music, please.

Read more »

The Power of Connecting with Like-Minded Professionals

By Bethany Foyt

When I joined The Partner Channel in 2013, I knew my values aligned perfectly with the company’s mission from the start. I’ve always had a passion for community and am proud that The Partner Channel strives to offer that up in every resource we provide.Community Quote

This is especially the case with our new offering, The Genius Series. The six students we have participating in this year’s class have already amazed me beyond all my expectations. Even though we’re not at the same event or in the same room, connecting virtually is giving us all a new-found sense of community in the often crazed and impersonal world we live in daily.

Lindy Belley from Integrity Data shared this after last month’s class: I seriously get a boost of energy after we have our meetings. I finally had the desire to put creative planning and thought into the webinar follow up campaign I’ve been mentally working on for months. Felt like I accomplished something useful and forward-thinking.”

Kaitlyn McKendry from Vicinity Manufacturing said it all after our first class: “The small-group setting of the sessions and sense of community that The Partner Channel is fostering among participants is invaluable. For me personally, the program is offering outside guidance and encouraging lasting connections as I work to move forward and build a career.”

The power behind this determined group of professionals is so exciting to witness and I look forward to six more wonderful months with them to tackle topics like marketing budgets, content marketing, event management, marketing tracking, and more.

Interested in participating in upcoming classes? Shoot me a note at Bethany@thepartnerchannel.com and I’ll add you to my list!


  • Polls

  • Where do you do most of your holiday shopping?

    » View Results

    Loading ... Loading ...


    The Partner Channel Magazine is very cool. I read it thoroughly every time, great content and really great design of the content!
    - Wolfgang Wolf, NAVAX Consulting GmbH