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The News

Partner News

By Jasmine McNellis

February 16, 2017:  HighJump, a global provider of supply chain network solutions, announced today that it has acquired RedTail Solution, Inc., a leading US provider of managed cloud service solutions for Electronic Data Interchange (EDI) and global data synchronization network (GDSN) to mid-size suppliers and manufacturers. With this acquisition, HighJump TrueCommerce further expands its Global footprint and extends its growing leadership position in the market for trading partner connectivity and omni-channel enablement. “This announcement demonstrates HighJump’s continued investment in providing the next generation of trading partner connectivity and collaboration within our global commerce network powered by TrueCommerce,” said Michael Cornell, CEO of HighJump. “We’re excited that RedTail is joining us on this journey and will play a significant role in helping us shape the future of digital commerce.” For more information link to the frequently asked questions (FAQ).

Download #MakeItDyn Report: Brand Makeovers

By Bethany Foyt

Articles about re branding talk a lot about emotion and how people either love or hate the new company look, product direction, or bold commercials. As dramatic as Business to Consumer (B2C) marketing can be, it is easy to get caught up in the push and pull of it all.Brand Makeovers Graphic

Business to Business (B2B) marketing is not as concerned about making an impression with a rebrand; rather, they want it to more clearly convey who they are as a company.

Our world of technology is changing faster than ever. Who these companies are is evolving just as quickly to meet the demands of technology users and businesses.

Whether branching off into a new market or simply clarifying their value proposition with current customers, these Microsoft Dynamics Partners share their challenges and successes in this report.

Download Brand Makeovers and more #MakeItDyn reports today.

Three Traits That Generate More Clicks

By Bethany Foyt

As we analyze newsletter engagement metrics from 2016, we have concluded that newsletter sponsors that had the following traits in their message generated more click-throughs. While these traits may not come as a shock, they are a great affirmation of what you’ve read in marketing articles through the years. Turns out these things really do work!

Want to optimize your advertising in 2017? Read on!

Read more »


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