Data Masons Software, LLCx factorDon't be led by culture

The News

The Missing X Factor in Technology Marketing

By Michelle Etherton

Story by Michelle Etherton

When you’re marketing technology, especially in a B2B model, you’ve got plenty of messaging that shows how your product/service/company helps businesses succeed. If you’re one step further in your marketing, you’re also able to say how your product/service/company helps different roles and personas within the business succeed.

That’s all fine and good, and it’s important messaging to have. But, it’s not enough. Not today.

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Don’t Be Led By Your Culture

By Pam McGee

Story by Pam Mcgee

Research will tell you that if leaders don’t lead culture, it will lead them. Culture exists whether you want to focus on it or not as a leader. One leader in a major hospital said, “Our culture is fine; it’s the numbers we need to address.” Another leader in a non-profit said, “Our numbers are fine; it’s the culture we need to focus on.” Who’s right? Both; however, Tom Peters would say, “Culture trumps strategy, every time.” On the other hand, another leader in technology said, “If I just fix culture, my problems will dissipate.” It’s like when you hear people say that “winning the lottery” will fix all their problems or losing that 50 pounds will save their marriage.

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Partner News

By Jasmine McNellis

November 7, 2017BatchMaster Software, a leader in process manufacturing software solutions, announced its entry into the Microsoft (MS) Dynamics NAV market with a new solution integration. BatchMaster Software’s application offers industry specific, process manufacturing capabilities in the areas of formulation, production, quality, inventory, compliance and warehousing. “Building upon our GP application’s success, BatchMaster Manufacturing for NAV is a natural extension of our Microsoft platform integration strategy”, stated Sahib Dudani, CEO of BatchMaster Software. With over 30 years’ experience, BatchMaster Software is well positioned to help NAV customers and partners in the food, chemical, nutraceutical, and pharmaceutical industries achieve their business objectives.”


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