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The News

Partner News

By Jasmine McNellis

November 29, 2016Zetta, a leading provider of high-performance business continuity solutions, today announced that the Salvation Army Western U.S. Region has selected Zetta to provide cloud-first, end-to-end backup and recovery to protect its data-heavy IT operations. The Salvation Army selected Zetta because it delivers unmatched backup and recovery speeds, and is, therefore, able to meet the nonprofit’s stringent performance and reliability requirements. The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. The Salvation Army’s Western U.S. Region covers 10 Western states and Guam. The region maintains a Phoenix data center, which supports the organization’s 6,500 employee and volunteer users, 600 work sites and business-critical operations, including point-of-sale machines for its 1,500 thrift stores, financial applications, user file and email data. For more information, visit www.zetta.com.

November 29, 2016IGEL Technology, a world leader in the delivery of powerful workspace management software, IGEL™ Linux-powered thin clients, zero clients and all-in-one thin client solutions, today announced the introduction of its next-generation IGEL Universal Desktop Converter 3 (UDC3) featuring the IGEL Linux 10 operating system (OS). IGEL’s UDC3 provides businesses of all sizes with a lower-cost alternative to traditional desktop hardware, helping them to dramatically reduce their desktop replacement costs, eliminating the need to invest in new hardware to support their virtualized infrastructures. Converting PCs, laptops and thin clients from other manufacturers into IGEL Linux 10 OS-based thin clients also enables IT organizations to securely administer all of their endpoint devices from a centralized management console. For more information on IGEL, visit www.igel.com/us.

Partner News

By Jasmine McNellis

November 21, 2016TrinSoft welcomes Daylynn Allison to its Microsoft Dynamics team. Daylynn is a Microsoft Dynamics Developer who implements and tests solutions for the customization and improvement of the base Dynamics NAV system. Daylynn is a graduate of The University of Kentucky with a Bachelor’s degree in Computer Science. During her time as a student, she worked as a teaching assistant, evaluating and teaching fellow students on good development practices. She was also involved in research, where she converted Java programs to .NET solutions. Daylynn has five years of experience developing software and has studied many languages, as well as the principles of good database design. As a trusted partner, we help companies automate processes and transactions to be more efficient and save money. We work with higher-end integrated business software, document management solutions and unique, custom applications. Our goal is always the same – help companies be more profitable by improving their information management. For more information, visit trinsoft.com, trindocs.com or trinsoft-it.com.

The Marketing Juggler

By Barbara Pfeiffer

This article was first published in the Fall 2016 issue of The Partner Channel Magazine. Check out other articles like this at thepartnerchannel.com/magazine/partner-channel-magazine-online

How to take on a new product without dropping a single pin

You’re in charge of marketing. You have limited resources. You’re wearing many hats, from social media guru to writer to demand generation expert. You have to create compelling content and campaigns for more than one product, or more than one target market. You’re a juggler “par excellence”, and you’ve just been tossed some new pins to juggle. Sound familiar?

When your company takes on a new product, like Microsoft Dynamics 365 for example, you have to put time, energy, budget, and resources into marketing it – whether you were part of the decision or not.

If you’re like most of us, your first reaction is to just throw your new product into the mix and move forward. Don’t do it! A new product or solution (whether it’s new to just you or to the marketplace in general) needs a new approach, groundwork, AND special tactics.

WHERE SHOULD YOU START?

Read more »


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