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The News

The Day Has Come: Social Media Ranks Supreme

By Bethany Foyt

I knew there would come a time that social media would contribute to high referral web traffic, but I just didn’t realize it would be so drastic. In 2016, social media accounted for double the amount of traffic than in 2015.

What happened in the past year for our business to see such a major swing? You could say we’re posting more content, creating more value, and connecting with more like-minded people. All of that, I would say is true, but I think a few more things come into play.

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Partner News

By Jasmine McNellis

February 21, 2017:  As a testament to continued growth in technology offerings and commitment to long-term client relationships, Stoneridge Software has earned the Microsoft Silver Customer Relationship Management (CRM) competency. A Microsoft designation like Silver Cloud CRM partner demonstrates a specific, proven skill set and is earned by undergoing rigorous requirements. Only companies demonstrating exceptional performance are able to qualify in a variety of pre-set criteria, such as: certifications to prove technology expertise, ensuring a level of staffing capacity, positive project references, and a yearly customer satisfaction study. “A complete business solution today incorporates functionality from sales to service to operations. Earning the silver CRM competency illustrates our commitment to providing clients with the breadth of capability provided by Microsoft Dynamics 365. We’ve enjoyed partnering with our clients to create some amazing customer-centric solutions that help drive revenue and profitability,” said Stoneridge CEO Eric Newell. “Most of our projects now include both ERP and CRM functionality and we’ve got a great track record of delivering on both.” For more information, please visit stoneridgesoftware.com.

February 16, 2017:  HighJump, a global provider of supply chain network solutions, announced today that it has acquired RedTail Solution, Inc., a leading US provider of managed cloud service solutions for Electronic Data Interchange (EDI) and global data synchronization network (GDSN) to mid-size suppliers and manufacturers. With this acquisition, HighJump TrueCommerce further expands its Global footprint and extends its growing leadership position in the market for trading partner connectivity and omni-channel enablement. “This announcement demonstrates HighJump’s continued investment in providing the next generation of trading partner connectivity and collaboration within our global commerce network powered by TrueCommerce,” said Michael Cornell, CEO of HighJump. “We’re excited that RedTail is joining us on this journey and will play a significant role in helping us shape the future of digital commerce.” For more information link to the frequently asked questions (FAQ).

Download #MakeItDyn Report: Brand Makeovers

By Bethany Foyt

Articles about re branding talk a lot about emotion and how people either love or hate the new company look, product direction, or bold commercials. As dramatic as Business to Consumer (B2C) marketing can be, it is easy to get caught up in the push and pull of it all.Brand Makeovers Graphic

Business to Business (B2B) marketing is not as concerned about making an impression with a rebrand; rather, they want it to more clearly convey who they are as a company.

Our world of technology is changing faster than ever. Who these companies are is evolving just as quickly to meet the demands of technology users and businesses.

Whether branching off into a new market or simply clarifying their value proposition with current customers, these Microsoft Dynamics Partners share their challenges and successes in this report.

Download Brand Makeovers and more #MakeItDyn reports today.


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