Have you ever signed up for a Microsoft marketing campaign and been disappointed by the results? Sponsored a tradeshow booth that only attracted the goodie-grabbers? Signed up for an online pay-per-click program only to watch your campaign budget fizzle away without results?
Unless you aren’t doing any marketing, the answer is probably YES. You’ve had one or perhaps even ALL of those experiences. As your marketing advisor, I’m here to tell you that’s perfectly normal. Failure is an innate part of the learning process.